TARRAGON ANNOUNCES STRONGER THAN ANTICIPATED SALES AND INNOVATIVE APPROACH FOR THE UPLANDS MASTER-PLANNED COMMUNITY IN SOUTH HILL
Three builders launched home sales, selling 13 homes in one month, and construction has started on more than half the homes in Phase 1.
SEATTLE, Feb. 20, 2025 /PRNewswire/ -- Tarragon, a Seattle-based real estate development company, announces a faster than anticipated sales start in Uplands, its first-ever master-planned community of more than 1,000 homes on 320 acres. Three of the four homebuilders—Century Communities, Lennar, and Richmond American Homes, building in the first phase have sold 13 homes in the first month. A fourth builder, Conner Homes will open for sales in early March. Homes at Uplands are currently priced from the mid $600,000s to $900,000s.
While national news and stubbornly high interest rates may be producing some headwinds for the new home market, Tarragon's vision for Uplands as a socially connected community with a diversity of home types designed to meet the needs of today's buyers is paying off in its early-stage fast sales pace. "Our master marketing program kicked off late last year and created early momentum that our builder partners have clearly benefitted from, and they show no signs of slowing down," said Dennis Rattie, President of Tarragon. "As of this week, the builders have over 80 homes under construction, more than half the homes offered in our initial phase release," he continued.
While Tarragon is under construction on the community clubhouse that will soon function as a central hub and meeting space, they have taken the innovative approach of opening a storefront location called Explore Uplands, in Sunrise Village. "We know people are tired of the typical sales environment, and do much of their home search online, so we designed a retail hospitality space where our team and our builders can meet buyers where they are, share home and community updates over a cup of Anthem coffee. Knowing parents need a place for kids to unwind, our team created a kids' coloring wall with a word search and other games that all relate to life in Uplands," explained Rattie. "It's the first of its kind in the area and people love it," he continued.
Situated directly off 184th Street located in Puyallup, in the South Hill area, Uplands is centrally located in Pierce County. With its lifestyle amenities and unique housing product offering, the community is attracting a range of new home buyers, from first-time buyers to families to move-down Baby Boomers.
The initial phase of single-family homes at Uplands is situated on 110 acres of sloped terrain in South Hill, with an additional 173 acres under development. When completed, Uplands will be a robust community of more than 1,000 homes that seamlessly integrate into the natural environment. The initial phase will also include 86 rental townhomes, currently under construction, that will feature a dedicated clubhouse with catering kitchen, a BBQ area, a fire pit, a dog park, and playground. Residents of the townhomes will also have access to the extensive Uplands trail network. Additional rental townhomes and cottages will also be included in future phases.
For more information, visit UplandsCommunity.com.
About Tarragon
Tarragon was founded in 1995 and is recognized as one of the Northwest's most active real estate developers. Tarragon develops Class A industrial, retail, office, and multi-family projects throughout the Northwest. Tarragon's projects are known for their quality construction and community focus.
SOURCE Tarragon
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