Taste the 90's with the Launch of Mike's® Hard Freeze

Makers of Mike's Hard Lemonade launch new innovation reminiscent of your favorite slushy flavors  

CHICAGO, March 21, 2022 /PRNewswire/ -- In response to fans' love for nostalgic flavors, Mike's® Hard Lemonade is bringing back the 90's with new Mike's® Hard Freeze: a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers¹ crave nostalgic flavors, reminding them of simpler times and carefree days. When it comes to maximum chill and the ultimate refreshment, new Mike's® Hard Freeze is guaranteed to blast your tastebuds with something totally new and different from the original hard lemonade expert.

"New Mike's® Hard Freeze delivers all the flavor without the brain freeze," said John Shea, chief marketing officer, Mike's Hard Lemonade Co. "Mike's® Hard Freeze was inspired by 90's nostalgia with throwback flavors, colors, and packaging.  As a first for Mike's® Hard Lemonade, we crafted four refreshing, delicious and sessionable flavors to create a taste experience that brings back that 90's nostalgia."

All four flavors come in a 12-can variety pack. Both Blue Freeze and Red Freeze will also be available in 23.5oz. single serve cans. Mike's® Hard Freeze is 5% ABV and comes in four refreshing flavors.

• Blue Freeze: Tastes just like your favorite melted blue raspberry slushy flavor. The balance of sweetness and tartness makes it very refreshing and sessionable.
• Red Freeze: Tastes just like the classic red cherry berry slushy you remember, now liquified. Perfectly balanced sweetness and tartness for super refreshment.
• White Freeze: Inspired by an indulgent, chilled creamcicle flavor with just the right amount of sweetness and tartness.
• Pink Freeze: Tastes like your favorite frosty pink lemonade slushy. Its juicy lemonade flavor is extremely refreshing.

To celebrate the release of Mike's® Hard Freeze, the brand is launching a fun, integrated campaign that will transport you back to the 90's. They're bringing this rad decade to life through a mix of social, digital, and influencer content and live events from now through the summer. Mike's® Hard Freeze will be pulling consumers into the 90's through the Freeze Factory, a magical place where the colors, flavors, and influences of the 90's are infused into every can of Mike's® Hard Freeze: Boy Band :15. Try Mike's® Hard Freeze for yourself by visiting the product locator or your nearest retailer: https://locator.mikeshard.com. Share your Mike's® Hard Freeze tasting experience on social using #MikesHardFreeze and tagging us at @MikesHardLemonade on Instagram and Facebook and @MHL on Twitter.

About Mike's® Hard Freeze

Founded in 1999, Chicago-based Mike's® Hard Lemonade Co. defined the flavored malt beverage category with the introduction of its groundbreaking Mike's® Hard Lemonade. Today, Mike's product line is comprised of premium malt beverages including Mike's® Hard Lemonade, Mike's® HARDER Lemonade, Mike's® Hard Lemonade Seltzer and Mike's® Hard Freeze. Mike's® Hard Freeze tastes like your favorite slushy flavors. Mike's® Hard Freeze is 5% ALC/VOL per 12 fl. oz. and available in four flavors: Blue, Red, White, and Pink Freeze. To learn more about Mike's® Hard Freeze, visit https://www.mikeshard.com/new-freeze or learn more at @MikesHardLemonade on Instagram & Facebook and @MHL on Twitter.

Mike's is Hard. So is Prison. Don't Drive Drunk. Premium Malt Beverage. DO NOT FREEZE. Only sold in the USA. All Registered Trademarks used under license by Mike's Hard Lemonade Co., Chicago, IL 60661.

¹ The stat provided comes from a 2021 article by Nutritional Outlook, entitled "2021 Flavor Trends for Food and Beverage"

Contact:
MSL GROUP - Jason Heilweil
[email protected]  

SOURCE Mike’s® Hard Freeze