"Taste the Difference: European Quality Wines from the Heart of Europe" campaign joins Gambero Rosso's Premier Wine Events "Tre Bicchieri" in NYC and Chicago

Unione Italiana Vini (UIV), as a beneficiary of the "Taste the Difference" campaign, presents European finest wines from Italy at the walk-around tasting of Gambero Rosso "Tre Bicchieri", two masterclasses by Giuseppe Carrus and a press conference during the events.

NEW YORK, Feb. 26, 2025 /PRNewswire/ -- Taste the Difference: Quality Wines from the Heart of Europe (TTD), led by Unione Italiana Vini (UIV) and PRODECA, Promotora dels Aliments Catalans, is proud to participate in the highly anticipated Gambero Rosso events "Tre Bicchieri" in New York City on Tuesday, March 4th, at the Metropolitan Pavilion, and Chicago on Thursday, March 6th, at the Bridgeport Arts Center, Skyline Loft. These events will spotlight the excellence of Italian wines, bringing together key industry professionals, media, and wine enthusiasts.

As part of the program, Taste the Difference will host two exclusive masterclasses led by Giuseppe Carrus, esteemed wine expert and Deputy Editor of Gambero Rosso, offering attendees an in-depth exploration of diverse wine regions of Italy, indigenous grape varieties, and the craftsmanship behind each bottle. Additionally, there will be a press conference highlighting the campaign's mission and ongoing initiatives to promote European wines on a global scale.

Participating in Gambero Rosso's U.S. tour provides a valuable opportunity to highlight the diversity and quality of European wines. Through the "Taste the Difference" campaign, UIV aims to strengthen the presence of Italy in key international markets while educating trade professionals and consumers about the authenticity, tradition, and sustainable practices that define European winemaking.

Renowned for bringing top wines to international audiences, Gambero Rosso provides a platform for producers and trade professionals to connect, taste, and explore new market opportunities. By joining these prestigious events, Taste the Difference reaffirms its commitment to promoting Europe's rich winemaking tradition and the exceptional quality of its wines.

The Taste the Difference campaign, co-founded by the European Union, is dedicated to educating consumers and trade professionals on the authenticity and excellence of European wines, with a special focus on Italy and Spain's world-class appellations.

For more information about Taste the Difference, visit www.tastethedifference.wine.

About Taste the Difference

The program: "European Quality Wines: Taste the Difference", co-funded by the European Union and managed by Unione Italiana Vini (UIV) and PRODECA, Promotora dels Aliments Catalans, is dedicated to promoting European PDO and PGI wines in China and the U.S. This initiative includes diverse activities such as walk-around tastings, wine seminars, workshops, and B2B meetings conducted both in the target markets. It also invites wine professionals to embark on study trips to Europe, in Italy and Spain, providing them with an immersive experience of European quality wines. The program aims to showcase the rich heritage and superior quality of European wines.

The beneficiaries: Unione Italiana Vini (UIV) is the oldest and most trusted organization in Italy's wine industry. The association includes members such as cooperatives, private wineries, agricultural organizations, bottlers, consortia, brewing equipment manufacturers, and laboratories. PRODECA, Promotora dels Aliments Catalans, is a public company established in 1986 that operates under the Regional Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia. It supports the agri-food sector and its companies with the knowledge, tools and experience to increase their products in Catalunya and worldwide.

Media Contact:
Guadalupe Escurra, Colangelo & Partners
[email protected]
+1 917 365 4962

SOURCE Taste the Difference