Taunina: A Luxury Brand Launches To Change Lives

Sep 21, 2012, 09:33 ET from Taunina

CAPE TOWN, South Africa, Sept. 21, 2012 /PRNewswire/ -- Taunina is a sustainable luxury brand synonymous with artistry and social impact. Based in Cape Town, South Africa, Taunina employs artists from disadvantaged communities to lovingly handcraft heirloom-quality decorative collections. Each piece is one of a kind, embellished with exquisite embroidery and applique detail, and sculpted with luxurious heritage fabrics from iconic textile houses such as Liberty of London and Sanderson.

(Photo: http://photos.prnewswire.com/prnh/20120921/DA78596)

"The name Taunina is an anagram of the African word "tau", meaning "lion", and "NINA", an acronym for "No Income, No Assets". Taunina gives women who were once without income and assets the power to become lions of their own destinies."

Taunina collections: Taunina has launched onto the world stage with a luxury line of decorative soft toys currently available for purchase online around the world and at NYC's premier children's boutique, Bundle (www.bundlenyc.com, 128 Thompson Street). Each hand-stitched collection piece is a one-of-a-kind work of art, a canvas onto which Taunina artists embroider and applique their magical dreamscapes. Expanding on the artistry and social impact of its decorative soft toy collections, Taunina will launch its new lifestyle and home decor collections in 2013.

Gifts with soul: The unique beauty of each Taunina collection piece lies in its power to transform lives. The women of Taunina are provided with income security, thirty per cent of company profits and, most important, a strong sense of dignity and pride. "Guardians" of Taunina creations establish a lifetime connection with their artist through the online World of Taunina and watch her story unfold. They become ambassadors of social good and protagonists for a better, more sustainable world.

Taunina collections are an investment in luxury AND an exercise in social responsibility. Representing the intersection of art, luxury and social consciousness, Taunina is elevating the status of craft to art, and opening the world's eyes and hearts to the inimitable value of gifts that realize dreams. Gifts that change lives one stitch at a time.

For more information, visit www.taunina.com, call +1 646 761 8621 / +27 21 461 7719, or email info@taunina.com   
Watch "The Making Of" at http://www.youtube.com/watch?v=bH99ch3a6i4   
"Meet the artists" at http://www.youtube.com/watch?v=Gmrr4Z3wNfc   
Follow Taunina on Twitter: @twitter.com/taunina   
Like Taunina on Facebook: www.facebook.com/taunina   
Taunina's decorative soft toys retail for $250-$420   
High resolution images available upon request   
Co-founders: South African Tracey Chiappini-Young and Brazilian-American Karen Jansen

SOURCE Taunina