Taunina Debuts At Selfridges Across The UK

Mar 19, 2013, 10:59 ET from Taunina

CAPE TOWN, South Africa, March 19, 2013 /PRNewswire/ -- In a modern-day fairytale come true, South African sustainable luxury house Taunina has taken centre stage in Selfridges' annual Easter display in London, Birmingham, and Manchester.

(Photo: http://photos.prnewswire.com/prnh/20120921/DA78596)

(Photo: http://photos.prnewswire.com/prnh/20121112/DA11298)

"Voted 'best department store in the world' in 2012, iconic luxury retailer Selfridges is the perfect British home for our line of handmade decorative soft toy collectables," said Tracey Chiappini-Young, co-founder of Taunina. "We are delighted to offer our one-of-a-kind Taunina teddy bears and bunny rabbits to Selfridges' discerning clientele, and to provide them and their children with the opportunity to serve as ambassadors for social good and protagonists for a better world," said Karen Jansen, who co-founded Taunina with Chiappini-Young.

Representing the intersection of art, commerce, and social consciousness, Taunina employs women from disadvantaged communities to lovingly handcraft its heirloom-quality decorative soft toys. Each is embellished with exquisite embroidery and sculpted with heritage fabrics from iconic textile houses such as Liberty of London and Sanderson.

The unique beauty of each Taunina treasure lies in how it establishes a lifetime connection between the artist and the purchaser, and transforms the life of the woman who made it. Customers are given special access to the online World of Taunina where they can watch their artist's story unfold, and the women of Taunina are provided with income security, thirty per cent of company profits and, most important, a strong sense of dignity and pride.

"Designed to last generations, (Taunina's soft toys) are an appealing alternative to the landfill-destined fate of many machine-produced disposable toys." House and Leisure, March 2012

"(Taunina) opened my eyes to...socially conscious consumption." Marie Claire, Oct 2012

Taunina's soft toys retail for $250-$420 at taunina.com, Barneys New York (660 Madison Avenue, NYC), Bundle (128 Thompson Street, NYC); and for £160-£275 at Selfridges (London, Birmingham, Manchester)

Stay tuned for Taunina's new home decor line, launching May 2013 at taunina.com
Info: taunina.com, +1 646 761 8621 / +27 21 461 7719, atelier@taunina.com 
Videos: www.youtube.com/watch?v=bH99ch3a6i4; www.youtube.com/watch?v=Gmrr4Z3wNfc 
Twitter: @twitter.com/taunina 
Facebook: facebook.com/taunina 
High resolution images available upon request

Taunina is a sustainable luxury house synonymous with social impact and timeless artistry. The name Taunina is an anagram of the African word "tau", meaning "lion", and "NINA", an acronym for "No Income, No Assets". Taunina gives women who were once without income and assets the power to become lions of their own destinies.

SOURCE Taunina