ENGLEWOOD CLIFFS, N.J., Oct. 28, 2019 /PRNewswire/ -- Today, TAZO tea announces the return of the second Camp TAZO, an overnight experience rooted in the brand's longstanding spirit of inspiring exploration and discovery. TAZO has partnered with legendary artist Robert Fitzgerald Diggs – best known as The RZA – to act as the guide for Camp TAZO: Zen in February 2020, where he will return to his own roots on Staten Island, NY and lead aspiring creators through inspirational workshops and activities to help harness their creativity and unlock new hidden potential.
"TAZO has a rich history of pushing the boundaries through unexpected flavors and inspiring others to quest for adventure. Yet the reality is today's hustle-driven culture is a drain on creativity, and instead of pursuing the passions they truly care about, people feel confined by the pressures of their day-to-day routine," said Laraine Miller, Senior Director, U.S. Tea at Unilever. "The launch of Camp TAZO: Zen continues our commitment to creating the antidote to monotony and distraction, curating an inclusive community where people have the opportunity to re-claim their time to discover new passions and ideas with purpose, be challenged by none other than themselves, and of course, explore with some tea."
The RZA, also known as the Abbott to hip-hop group The Wu-Tang Clan, has embodied a sense of Zen and mindfulness throughout his career as a producer and hip-hop artist. Camp TAZO: Zen will be an exciting opportunity for creators to join The RZA for an immersive, two-day experience, where, using his own wisdom, he will help guide them through a series of activities to free their minds, conquer doubts and seek the creative potential that exists within them. For a glimpse into what to expect from the Camp TAZO: Zen experience, visit www.CampTAZO.com.
"It takes focus to actively achieve Zen in your life, but it's a meaningful way to chase the creative passions that can be fulfilling, beyond the daily hustle and grind that can overcome us," said The RZA. "Working with TAZO, I feel fortunate to return home and provide a means for other creators to come together and venture into the depths of their own minds to discover new creative truths."
TAZO invites aspiring creatives who seek a new opportunity for exploration to submit a video application at www.CampTAZO.com for the chance to participate in Camp TAZO: Zen. Fans can also join the conversation using #CampTAZO on Instagram and follow along for campaign updates on Facebook and Twitter.
Founded in 1994 by Steven Smith, TAZO is a brand with a rich history of pushing taste and blend boundaries in the specialty tea segment. Carefully crafted with the most delicious tea leaves, spices and botanicals, TAZO's portfolio includes hot and iced tea, concentrates, k-cup pods, bottled tea and tea bags. For more information, including where to purchase, please visit TAZO.com.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever's Sustainable Living Plan (USLP) underpins the company's strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company's Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.
Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognized in 2018 as sector leader in the Dow Jones Sustainability Index and as the top ranked company in the GlobeScan/Sustainability Global Corporate Sustainability Leaders survey, for the eighth-consecutive year.
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Contact: Aleigha Whitmore / Edelman