NAPA, Calif., Jan. 15, 2013 /PRNewswire/ -- The new year brings big changes to Napa-based insights company tbgWorldwide. The group, which also has offices in London and Paris, now operates under the name PureMoxie.
"We've always been proud of our slightly unorthodox research methods, and we needed a name that captured more of that spirit," said Antonio Patric Buchanan, co-founder and CEO. "We're also stretching our creative aspect even more with expanded digital gathering and technology insight solutions, so the timing is right. We're not your stodgy focus group kind of company, so there's no sense pretending to be anything we're not."
While the name may be the most visual change, the company also recently purchased a significant stake in the New York and San Francisco technology company aSi Media for developing insight technology, such as apps and platforms. The company also tapped Wendy Taylor-Tanielian to lead their client services team.
"We've had a great few years and knew that 2013 would be our time to expand and bring new ideas to life," said Buchanan. "Our clients will notice that the energy and intensity remains just as strong. We simply have new tools to bring them deeper, quicker, more intuitive results."
PureMoxie's work includes consumer insight for global brands such as AT&T, MiniUSA, BurgerKing, Newell Rubbermaid and Bausch + Lomb.
For more information about PureMoxie, visit them on Facebook, Twitter or pure-moxie.com.
For Additional Information Contact:
Wendy Taylor-Tanielian 512.992.2446