TBWA\Chiat\Day LA Named IMAX's Creative Agency of Record

LOS ANGELES, March 19, 2018 /PRNewswire/ -- TBWA\Chiat\Day LA today announced it has been named global creative agency of record for IMAX Corporation, a leader in delivering the world's most immersive entertainment experiences, bringing together two groundbreaking pioneers within the creative community.

The appointment of TBWA\Chiat\Day LA comes after a three-week competitive pitch process in which the agency demonstrated a strong understanding of IMAX's legacy, forward-thinking positioning and assessment of untapped opportunities within the entertainment industry. The synergy between TBWA\Chiat\Day LA and IMAX is rooted in years of innovation in which each company has disrupted their perspective industries and set a new standard for creative excellence. In fact, both agencies are celebrating their 50th anniversaries this year, a historic landmark within two ever-evolving industries.

"IMAX signifies the ultimate moviegoing experience. As we look to the future, we're more committed than ever to building on our legacy of innovation and disruption," said JL Pomeroy, Chief Marketing Officer at IMAX. "With a world-class creative partner like TBWA\Chiat\Day LA, we are excited to forge a dynamic new era for IMAX."

"We are two great brands who in their 50th year are driving innovation more bullishly than ever. This joins us in a like-mindedness that will no doubt strengthen our collaboration," said TBWA\Chiat\Day LA President Erin Riley.

The new partnership will focus on differentiating the IMAX offering and explore ways to market new IMAX experiences that go beyond film. TBWA\Chiat\Day LA's specific brief includes strategic partnerships, global campaign development, design, digital and social strategy and content production.  

"We're very pleased to announce TBWA\Chiat\Day LA as our new creative partner and agency of record. Their outstanding creative thinking coupled with a sharp understanding of our fast-moving business was impressive," said Denny Tu, EVP Global Brand Marketing & Creative at IMAX. "We have an ambitious creative and commercial vision for the IMAX brand globally and I look forward to partnering with the TBWA\Chiat\Day LA team to bring this to life."

TBWA\Chiat\Day LA worked closely with TBWA\China and OMD Worldwide throughout the pitch process to provide a comprehensive vision for elevating the IMAX brand both regionally and globally.  

"Our agency has a long history of helping brands to find or reclaim their soul in service of driving explosive growth. A brand as transcendent as IMAX deserves an enduring platform that romances its premium differentiation while locating it in the broader conversation. We couldn't be more proud to partner with the IMAX team to do just that," continued Riley.

About TBWA Worldwide
TBWA is The Disruption® Company: the cultural engine for 21st-century business. One of the world's most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands. A top-ten-ranked global advertising agency with 11,300 employees across 305 offices in 98 countries, TBWA includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include adidas, Apple, Gatorade, GoDaddy, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines and Vichy.

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About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Dublin, Tokyo, Shanghai and Beijing. As of December 31, 2017, there were 1,370 IMAX theater systems (1,272 commercial multiplexes, 12 commercial destinations, 86 institutional) operating in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos®are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

SOURCE TBWA Worldwide

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