TBWA\Chiat\Day Los Angeles Strengthens Nissan Creative Team

Glenn Sanders, Dylan Schwartz, Garman Yip join the Nissan Team as associate Creative Directors

Oct 21, 2010, 13:15 ET from TBWA\Chiat\Day Los Angeles

LOS ANGELES, Oct. 21 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles announced today that it has strengthened the Nissan creative team with the appointments of Glenn Sanders, Dylan Schwartz, and Garman Yip as Associate Creative Directors.  The group worked as part of the team responsible for the recent launch of Nissan's "Innovation for All" campaign and will report to Nissan under the Group Creative Directors Margaret Keene and Chris Adams.

"These guys eat, sleep and breathe innovation, so we're incredibly happy to have them join the team and help us tell the Nissan brand story in fun, smart, amazing new ways," said Keene.

Prior to joining TBWA, Sanders served as the U.S. Creative Director at The Viral Factory, developing creative and strategy for brands such as Google, Qualcomm and Fox TV Studios. Sanders has helped create campaigns for PlayStation, Whiskas and Infiniti and also worked with Digital Kitchen and Greenlight MMC on projects for AT&T U-Verse, HBO, TNT, Pure Management Group and more.

Dylan Schwartz is a veteran of the automotive space, with experience on brands such as Nissan, Infiniti, Scion, Acura, Honda and Harley-Davidson. Schwartz, previously at TBWA\Chiat\Day Los Angeles as Senior Art Director in 2004, worked for Infiniti, Nissan, Playstation, JBL and Harman/Kardon.

Yip has worked on integrated campaigns including the Playstation 3 HD video series, which is showcased in major retail locations and helped launch one of the most anticipated products in gaming history. Other client experience includes Volkswagon, Apple, HTC, Intel, SOCOM and God of War. He has a strong background in digital design and production, and was a lead designer for Disney/Pixar's Wall-e.com, Sony's Playstation.com, and Real California Milk's Happy Cows website.

Rob Schwartz, Chief Creative Officer, TBWA\Chiat\Day Los Angeles, said, "This is a very exciting time for the Nissan team. Glenn, Dylan and Garman were instrumental in the remarkably successful 'Innovation for All' campaign launch. The three of them together add creative, digital and integrated focus to an already talented group."

TBWA\Chiat\Day Los Angeles is part of TBWA Worldwide (www.tbwa.com) and creates Disruptive ideas expressed through Media Arts for global clients, including adidas, Apple, Beiersdorf, Energizer, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pepsi, Gatorade, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010. TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE TBWA\Chiat\Day Los Angeles



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