TBWA\Chiat\Day New York Awarded Creative Duties for Hearts On Fire

Appointment marks the diamond jeweler's first lead agency partnership

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Mar 31, 2015, 11:00 ET

NEW YORK, March 31, 2015 /PRNewswire/ -- TBWA\Chiat\Day New York has been awarded creative duties for Hearts On Fire, the Boston-based diamond manufacturer and jewelry-design company famously known as architects of "The World's Most Perfectly Cut Diamond^®."

Hearts On Fire, which was acquired by Chow Tai Fook Jewelry Group in June 2014, is sold in over 500 retail locations in 32 countries around the world, including 13 Hearts On Fire brand boutiques and at heartsonfire.com. After a competitive review led by Ark Advisors, TBWA\Chiat\Day was awarded creative duties that include a global brand campaign launching later this year.

"We are thrilled to take this step with the TBWA team," said Caryl Capeci, Chief Marketing Officer, Hearts On Fire. "We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for the brand worldwide."

Commenting on the appointment, TBWA\Chiat\Day New York CEO Rob Schwartz said, "We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds, and we are looking forward to working with them."

About TBWA\Chiat\Day New York
TBWA\Chiat\Day New York is part of the TBWA Worldwide network. TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, Adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Hearts On Fire
Hearts On Fire was founded in 1996 by Glenn and Susan Rothman and is a leading global multi-channel manufacturer, marketer and designer of luxury branded diamonds and diamond jewelry, and one of the most widely recognized and best-selling luxury diamond jewelry brands in the world. Hearts On Fire created the category of luxury branded diamonds and maintains a leading market position in the luxury branded diamond segment, featuring its trademarked Hearts On Fire® round diamonds and its patented Dream® square cut diamonds. Hearts On Fire products are distinguished by their unique quality, superlative craftsmanship and compelling designs, which combine to create an unparalleled value for customers around the world. Hearts On Fire delivers its offering to a passionate and loyal customer base through its best-in-class, global independent retail partner network covering over 500 locations in 32 countries, 13 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.

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SOURCE TBWA Worldwide