TCL Launches Premium Roku TV Models

Seven Additional Netflix Recommended Smart TVs to Arrive at Retailers in May

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May 13, 2015, 09:00 ET

CORONA, Calif., May 13, 2015 /PRNewswire/ -- TCL, one of the fastest growing TV brands in the U.S., today announced that seven new TCL Roku TVs™ will be available later this month in-store and online at major retailers nationwide. Following the launch of three 3700 series models in March, TCL is expanding its 2015 TCL Roku TV lineup with three 3800 Design Series models and four top-of-the-line 3850 Decorator Series models. The availability of the TCL Roku TV 3800 and 3850 series provides consumers with more choice in finding a smart TV to meet their needs and further positions TCL Roku TV as one of the leading smart TV experiences available today.

"When we launched the TCL Roku TV last year we described it as 'the TV designed for the way consumers use TV today' because it puts streaming content in the forefront instead of as an afterthought. That shift in consumer behavior has only accelerated since the launch – streaming continues to grow in popularity, cord cutting is a growing trend, and consumers with cable are demanding smaller channel packages and supplementing them with streaming," said Chris Larson, Vice President, TCL North America. "With over 2,000 streaming channels, the TCL Roku TV offers the ultimate in choice, making it an ideal TV for the cord cutter or cable subscriber that wants to have access to the most entertainment content. The availability of the TCL Roku TV 3800 and 3850 series helps us keep up with consumer demand and provides a range of sizes and styles for people to choose from."

All TCL Roku TV models, including those in the 3800 and 3850 series, received the Netflix Recommended TV designation indicating they offer easy access to Internet TV services, faster performance, and new features that enable a next-generation smart TV experience.

TCL Roku TVs feature a personalized home screen with access to all entertainment sources, making it easy to navigate between gaming consoles, cable or satellite box, and the more than 2,000 streaming channels including Sling TV and WatchESPN. Sling TV is an Internet TV service that provides domestic and international live and on demand programming from top sports, lifestyle, family and news networks such as ESPN, AMC, TNT, Food Network and many more. Sling TV meets the entertainment needs of today's contemporary viewers and requires no long-term commitment, annual cable contract, credit check or hardware installation. WatchESPN provides a one-stop destination for sports fans with live streaming access to ESPN networks such as ESPN, ESPN2, ESPNU, ESPNEWS and much more for customers who receive ESPN's networks as part of their subscription from an affiliated video provider.

3800 Series
The TCL Roku TV 3800 Series consists of the 32" model (32S3800, $229), 40" model (40FS3800, $339), and 50" model (50FS3800, $479). The TCL Roku TV 3800 series features Full High-Definition (1080p) resolution for exceptional clarity and an advanced 120Hz refresh rate on all models 40" and larger. The 3800 series offers a modern design with a quad pedestal stand.

3850 Series
The top-of-the-line TCL Roku TV 3850 Series offers four sizes: 32" model (32S3850, $249), 40" model (40FS3850, $359), 50" model (50FS3850, $529) and 55" model (55FS3850, $699). The 3850 builds on the design of the 3800 with a metallic gunmetal finish and an all-aluminum quad pedestal stand.

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About TCL Roku TV
TCL, one of the world's best-selling TV brands, introduced the first TCL Roku TV in August 2014 combining TCL's TV design with the Roku OS. The result is an award-winning smart TV that provides a simple, easy to use experience unlike other smart TVs. The first generation TCL Roku TVs launched to industry acclaim and received the coveted Editors' Choice award from PC Magazine and was chosen as their Best Budget TV of 2014.

About Roku, Inc.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick^® are made by Roku and sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered™ program, Roku licenses its streaming platform to pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

About TCL North America
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, TCL (The Creative Life) established itself as a worldwide leader before recently launching in the US. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL's manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.

For more information about TCL, please visit http://www.tclusa.com/.

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.

SOURCE TCL North America