TCL Launches the New QM7K Precise Dimming Series with Advanced Halo Control System and Audio by Bang & Olufsen

Taking QD-Mini LED to the Next Level with More Accurate Picture Quality and Enhanced HDR Impact

IRVINE, Calif., March 10, 2025 /PRNewswire/ -- TCL^®, one of the world's best-selling and leading technology companies, today announced the next Precise Dimming Series in its 2025 TV lineup - the new QM7K. Following the successful launch of its QM6K at the Consumer Electronics Show in January, the QM7K is TCL's second series to feature its new Halo Control System. Delivering a complete 2025 Mini LED system upgrade for stunning picture accuracy, the Halo Control System features a suite of advanced technologies throughout the QM7K premium QD-Mini LED lineup in TCL's widest range of sizes – from a sharp 55" screen all the way up to a jaw-dropping 115" screen size for the ultimate entertainment immersion experience.

"TCL is not only a top 2 best-selling TV brand, we entered 2025 as the fastest growing TV brand in America, as awarded by Circana, and we don't plan on slowing down any time soon. We are a leading player in the electronics industry, and our world class innovation is revolutionizing the way we apply picture technology and the benefits we bring consumers," said Chris Hamdorf, Executive Vice President, TCL North America. "TCL's QM7 was the biggest star in our portfolio last year, with some of the best-selling skus in the U.S., so we're proud of this latest version that pushes the boundaries of QLED, QD-Mini LED and XXL screens. While only the second entry in our Precise Dimming Series, the QM7K is a testament to the premium quality and unprecedented value TCL is known for."

TCL introduced the world's first big-screen Quantum Dot TV, developed its own powerful TCL AiPQ Processor and introduced the world's first Mini LED TV, all to critical acclaim because the entire line of high-quality products is accessible to consumers. The award-winning QD-Mini LED models stem from TCL's Pangu Lab - the world's first full process Mini LED development center and the only one of its kind in China - where experts perform all stages of Mini LED backlight development from concept and R&D to design and materials, as well as component creation, and full system trial production. The TCL Pangu Lab's dedication to advancing QD-Mini LED technology is achieved in the QM7K's dramatically improved picture performance.

2025 TCL QM7K

Armed with truly next gen Mini LED technology, the TCL QM7K offers higher peak brightness than its predecessor QM751G for even greater HDR impact. TCL's latest Precise Dimming Series also sports a new CrystGlow HVA Panel (anti-reflective), premium audio by Bang & Olufsen, and an elegant pedestal stand on select sizes, but the Halo Control System is truly what sets it apart from the competition.

The Halo Control System yields three key benefits including enhanced color accuracy, gray scale accuracy, as well as virtually no blooming, for more natural, stunning picture quality. The new system's Super High Energy LED Chip combines high brightness with increased light efficiency while a Super Condensed Micro Lens uses a narrower light path for more precise light control. Additionally, the new TCL Micro OD reduces optical distance between the backlight and diffuser plate for virtually no blooming or halo effect and avoids LED light overlap to produce clear, sharp edges between bright whites and dark blacks.

TCL's enhanced QD-Mini LED backlight technology works in conjunction with a high contrast HVA Panel to block out more of the light when the LCD closes for better dark state, providing up to 5X native contrast. Furthermore, enhanced QLED technology combines a new Color Optimization Algorithm with more vibrant Quantum Crystals for significantly improved color accuracy.

Critical to achieve premium picture quality, processing also gets an upgrade in the TCL QM7K with Zero-Delay Transient Response for virtually no lag between the input signal and backlight response, preventing after-image blur and maximizing specular highlights. The Halo Control System also adds a Bi-directional 23-bit Backlight Controller, allowing the finest granular control of over 65,000 levels of brightness for each LED so gray scale accuracy is elevated. In addition, the system includes a Dynamic Light Algorithm (DLA) that intelligently optimizes the incoming video to render SDR signals at near HDR level, for consistently pristine picture quality regardless of the content metadata.

"Our first Precise Dimming Series with the new Halo Control System, the QM6K, stunned reviewers with its amazing leap in picture accuracy," said Scott Ramirez, VP, Product Marketing and Development, Home Theater. "With the new QM7K Series, we continue that extraordinary picture accuracy but then add a demonstrable step above in HDR Impact. Plus, with the new premium Audio by Bang & Olufsen, we complement the picture with noticeably more accurate home theater sound. The TCL QM7K series is available in a wide variety of screen sizes to suit any home environment but now includes the XXL 115" for those ready to build a truly impressive home theater."

TCL's QM7K series replaces the award-winning QM751G from 2024 and offers:

• Halo Control System – NEW LED Chip, NEW Super Condensed Micro Lens, Micro OD, 23-bit Backlight Controller, Zero-Delay Transient Response, Dynamic Light Algorithm (DLA), High Contrast HVA Panel, Enhanced QLED & NEW Color Optimization Algorithm
• Up to LD2800 Precise Dimming
• Up to HDR3000 Brightness
• NEW Crystglow HVA Panel (anti-reflective)
• TCL AiPQ Pro Processor
• 144Hz Native Panel Refresh Rate
• Game Accelerator 288, for up to blistering fast 288 VRR
• NEW Filmmaker Mode
• Dolby Vision IQ & HDR10+, HDR10
• IMAX Enhanced & AMD FreeSync PP Certifications
• NEW Premium Audio by Bang & Olufsen (2.2)
• Dolby Atmos & DTS Virtual:X
• New Backlit Remote
• Hands-Free Voice Control (Far Field)
• NEW Art Mode & Art Gallery
• Google TV
• NEW Thinner Bezel-less Design with Pedestal Stand (65"- 85")

The new TCL QM7K is available at retailers nationwide in a 55" for $1,299.99 MSRP, 65" for $1,499.99 MSRP, 75" for $1,999.99 MSRP, 85" for $2,499.99 MSRP, as well as XXL big screens in 98" for $3,999.99 MSRP and 115" for $19,999.99 MSRP coming soon. The 55", 65", 75" and 85" QM7K models are available now at www.tcl.com and customers can receive a $500 Visa gift card for a limited time after purchase (terms and conditions apply).

About TCL 
TCL Electronics specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world's largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For additional product information, please visit www.tcl.com for the full portfolio.

TCL is a registered trademark of TCL Corporation. All other trademarks used herein are the property of their respective owners.

SOURCE TCL North America