OMAHA, Neb., Jan. 31, 2017 /PRNewswire/ -- Orion Advisor Services, LLC ("Orion"), the premier portfolio accounting service provider for financial advisors, announced today that it has integrated its Notifications App with TD Ameritrade Institutional's Veo® Open Access Advanced Alerts.
The Advanced Alerts platform, a collection of TD Ameritrade systems working together to deliver near real-time notifications, was designed to notify advisors when clients update information or conduct transactions, reducing the number of steps advisors must take to complete daily tasks or workflows. Through this latest integration, real-time notifications of events on the TD Ameritrade Institutional custody platform are now directly accessible to advisors through the Orion Notifications app.
Having TD Ameritrade's Advanced Alerts technology integrated with the Orion Notifications app will give advisors the ability to begin workflows more efficiently, streamlining business processes.
A workflow can be thought of as a 'call to action' or, in some cases, a chain of events set in motion by the occurrence of a pre-ordained action. Notifications can be used to both start and automate workflows, freeing up more time for advisors to focus on their clients. For example, if an account is funded at TD Ameritrade, the advisor will be notified via Orion's notification app.
The two companies initially discussed and built a prototype at Orion's annual FUSE conference in Park City, Utah, in September 2016. The integration is now officially live.
"The fusion of these two systems creates a truly dynamic platform for advisors," said Orion Advisor Services Chief Executive Eric Clarke. "The sheer amount of information that firms need to review and process can be overwhelming. Integrations like this, with the ability to filter alerts intelligently, act as a type of digital assistant that has advisors' backs."
Advisors will be able to perform tasks such as investing new funds into the client's allocation model or updating the client's information when TD Ameritrade Institutional sends a new alert. Through notifications, advisors can receive alert categories including AUM, data query results, interface reconciliation status, account record edits and more. Notifications alerts appear in the app or can be sent by email, by text or be posted to a web API.
"Like Orion, TD Ameritrade Institutional is a longtime advocate of deeper integrations that help advisors get the most out of their technology. This new pairing of our technologies exemplifies that commitment," said Christopher Valleley, director, TD Ameritrade Institutional technology solutions. "In a digital age, it's vital that advisors are empowered with technology that can automate routine tasks and help them spend more time serving clients and operate their businesses more effectively."
Orion Advisor Services, LLC (Orion) is the premier portfolio accounting service provider for advisors. Our firm has unique insights into the advisory profession because it was founded for investment advisors by an investment advisor in 1999. Orion frees advisors from back-office tedium so they can enjoy their business again by devoting their time and energy to better serving clients. Orion provides the integrated and fully customizable technology solutions that advisors need to help grow their businesses over the long term. The firm's technology solutions empower more than 950 firms, has $400 billion in AUA and over 1.5 million accounts.
TD Ameritrade Institutional is a leading provider of comprehensive brokerage and custody services to more than 5,000 fee-based, independent registered investment advisors (RIAs) and their clients. Our advanced technology platform, coupled with personal support from dedicated service teams, lets RIAs run their practices more efficiently and effectively while optimizing time with clients. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a subsidiary of TD Ameritrade Holding Corporation. Brokerage services provided by TD Ameritrade, Inc., member FINRA / SIPC.