Based in Mt. Laurel, N.J., Vijay will be responsible for overseeing all marketing initiatives and branding strategies at TD Bank. He will report to Bharat Masrani, President and CEO, TD Bank, as well as TD Bank Group's Chief Marketing Officer Dominic Mercuri.
"Vinoo has a wealth of experience in both the financial and consumer sectors," said Bharat Masrani, President and CEO, TD Bank. "His creativity, drive and passion will help us leverage our customer-driven model to take America's Most Convenient Bank to even greater heights."
Vijay comes to TD with nearly two decades of marketing experience. Most recently, he created and led Ally Bank's rebranding in North America and, prior to Ally, Vijay spent seven years at Bank of America with several leadership marketing roles and started his career at Federal Express, where he developed its global consumer loyalty program.
"The TD Bank brand is incredibly strong, customer focused and embedded in all that we do," said Vijay. "We will continue to build on the brand promise that enabled us to become one of the top 10 banks in the U.S. – providing legendary customer service and unparalleled convenience. I am proud to be a part of telling the TD Bank story."
Vijay holds an MBA from University of Illinois and earned a bachelor's degree in advertising from Syracuse University. He and his wife, Chanee, are relocating to Philadelphia, P.A.
About TD Bank, America's Most Convenient Bank TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,280 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized wealth management services through TD Wealth, and insurance products and services through TD Insurance, Inc. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. To learn more, find TD Bank on Facebook at www.facebook.com/TDMoneyLoungeUS, on Twitter at www.twitter.com/TDBank_US, or visit www.tdbank.com.
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America and one of the few banks in the world rated Aaa by Moody's. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.