MENLO PARK, Calif., March 29, 2012 /PRNewswire/ -- TDI and Rokkan have teamed up with Badgeville, The Behavior Platform, to launch the digital companion to the first multi-platform, gamified reality television series: Ford Escape Routes.
Escape Routes is a new interactive reality series that features a cast of six teams of two, participating in a unique road trip competition with real-world challenges. However, unlike other adventure reality television series, at-home viewers across the country can participate in real-time via EscapeRoutes.com, to help their favorite Escape Routes team win. Viewers impact the outcome of the show through playing and winning on their team's behalf through the interactive challenges and games online.
"Badgeville's technology enabled the team at Rokkan to easily deploy their strategic, creative, and technical visions around this new interactive form of entertainment," said Jim Blackwelder, Executive Technical Director at Rokkan. "We selected Badgeville as one of our key technology partners because of their flexible and powerful gamification platform. Working with Badgeville's unique features, we were able to easily build a sophisticated and unique gamified user experience that couldn't have been achieved otherwise."
The partnership signifies Badgeville's growth as a key technology and solutions provider for the media & entertainment industry's move to cross-platform, interactive programming that leverages gamification techniques and social mechanics.
"We're proud to be partnered with Rokkan to have Badgeville's Behavior Platform power EscapeRoutes.com, and make possible this new form of innovative, cross-platform reality entertainment," said Kris Duggan, CEO of Badgeville. "Gamification and transmedia experiences take entertainment to the next level, empowering viewers with the opportunity to become real-life participants in the television experience."
Ford Escape Routes airs Saturday evenings at 8 p.m. ET on NBC and will also air on mun2, the leading bicultural cable network for young Latino Americans, Saturdays at 11 p.m. ET. Viewers can participate 24/7 in the online interactive experience by registering at www.escaperoutes.com
Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence behavior across customer, partner, developer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville's global client roster features the world's most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com
Rokkan is an independently owned digital agency reinventing the way brands interact and engage with their consumers. Borrowing its name from the Japanese word for "the sixth sense," Rokkan continues to impact the digital space, delivering digital solutions, turnkey campaigns, and social engagements for some of the largest brands in the world.
Founded in 2000, Rokkan has grown from a three-person startup into a full-service agency housing 55+ Rokkanites—some of the most innovative talent in the industry. With a nimble approach combining social media, strategy, user-experience, design, and technology, Rokkan's not your ordinary digital agency. Find us on Facebook, Twitter @ROKKANmedia, and LinkedIn.