Teachley Announces Market Bay: Leading Edtech Company Launches Mathematical Learning Game for Children

NEW YORK, June 18, 2020 /PRNewswire/ -- Today, Teachley announces the launch of Market Bay, an immersive learning game for children grades K-5 that teaches the base ten number system. Launching with the support of the National Institute of Health, Market Bay is the first of Teachley's award-winning games that allows for family accounts to extend learning outside of the classroom. Market Bay's Cofounders, Dana Pagar, Kara Carpenter, and Rachael Labrecque, are guided by the belief that technology's an underutilized resource for bringing the best learning practices to students. As working mothers with 30 years of teaching experience and PhDs in cognitive development, Market Bay's founders recognized a need for engaging mathematical learning games that deliver understandable data for educators.

"Market Bay is shaped by our belief that math instruction has long been the most resistant-to-change discipline. The difficulty of animating theoretical applications is a challenge for educators, yet fostering a love of math is crucial for engagement," said Dana Pagar.

Market Bay's cofounders saw a need for practice-based math software that nurtures the flexible thinking skills many kids need to excel in the process of learning math. The founders were determined to expose students to the strategies behind the base ten system so that they learn how it works by using it in ways that feel akin to real life.

Market Bay is a virtual world where kids buy and sell objects, create paint, and decorate their own apartments and stores. Animations and daily quests keep kids immersed while establishing proficiency and deep learning of the base ten system. Multi-digit operations are brought to life in a real-world way that boosts confidence and long-term engagement. The game is personalized for students, allowing progression at their own pace.

As kids play Market Bay, data is collected and interpreted to deliver meaningful reports to educators on the progress of every student. By understanding how each student is learning through an easy-to-use dashboard, educators can recognize what standards have been met, how to differentiate instruction, and what to teach next.

"We've dedicated our life's work to the study of cognitive learning and Market Bay has been many years in the making. We're thrilled to support teachers' efforts to instill an appreciation for mathematics among kids with a game that brings joy," said Kara Carpenter.

"With Market Bay, we hope to eliminate the phrase 'I'm not a math person' one child at a time," said Rachael Labrecque. Market Bay is available for download in the iOS App Store.

About Teachley: Teachley is an edtech company that designs award-winning games to teach children math strategies and increase conceptual understanding, fact fluency, and fractions skills. www.teachley.com

CONTACT: Cassie Lovett, [email protected]

SOURCE Teachley

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