NEW YORK, June 13, 2017 /PRNewswire/ -- Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced that the company has promoted Jim Daily, most recently Teads' President of U.S. and Canada, to Global President, and Todd Tran, most recently Teads' Global SVP of Programmatic and Mobile, to Chief Strategy Officer.
Daily has been with Teads since 2013 and in his four years with the company has established Teads' U.S. presence and led the region to an annual run rate of $150 million. Daily has also closed contractual relationships with over 70% of the top 100 comScore publishers, including strategic partnerships with the likes of Time Inc., Forbes and Business Insider. In his new role, Daily will continue to lead Teads' U.S. operations while also driving the company's global supply and demand strategies and relationships.
Tran joined Teads in early 2015 and led the company's transformation into a mobile first company by driving mobile revenue from 15 percent of the business to over 50 percent. He also led Teads' transformation to a programmatic first company by launching the programmatic business and taking it to almost half of the business in 18 months. In his new position, Tran will continue to manage Teads' programmatic business while also leading all new strategic initiatives, including Teads' data strategy and the coordination of future projects with Altice.
Jim Daily commented, "In the last four years, we've seen exceptional growth, not only in North America but across the globe. That being said, we've only just scratched the surface. As the inventors and leaders of the outstream video marketplace, we will continue to push the industry into a truly viewable, user-friendly ecosystem and continue to be a fervent supporter of all premium publishers around the world. Outstream is mainstream and will soon be the dominant video format in our space."
Todd Tran commented, "Seeing programmatic revenue now nearing half our business is a huge accomplishment for Teads. When I first joined two years ago, there was minimal inventory and delivery on mobile and programmatic, but it's been astonishing to see how far the company has come and the positive transformation in such a short period of time. Teads has proven it can bring quality to programmatic when the industry is mired in low-quality inventory, fraud and poor viewability. I'm looking forward to advancing Teads' data strategy along with other new strategic initiatives, which will help scale premium, outstream video programmatically."
Teads' CEO, Bertrand Quesada, said, "We've always been committed to creating an environment where the growth opportunities are limitless and these two promotions are a perfect example of what's possible at Teads. I'm extremely proud of both Jim and Todd and all they've contributed to Teads, and commend them on their recent promotions which are both extremely well deserved."
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through their own sales forces, Teads sales force, or programmatic buying.
Teads' native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.
Nicole Matthews, Nicole.email@example.com, (408) 386-4244
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