NEW YORK and TOKYO, Aug. 15, 2016 /PRNewswire/ -- Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, today continues its global expansion in Asia Pacific with the hiring of Christian Guinot as SVP of APAC and Yukihiko Imamura as Managing Director for Japan. Teads already has a significant presence in Japan and recently announced $47 million in new debt financing to be used for further expansion into the Asian market.
As the former President of MEC China for over four years, Guinot successfully transformed MEC China into a highly digitalized organization and accelerated its growth strategy while fostering key relationships that will benefit Teads in the APAC region. As Senior Vice President of APAC, Guinot will be responsible for developing Teads' market openings, operations and integration across APAC, from India to Australia. Guinot will report into Bertrand Quesada, CEO and co-founder.
With over 20 years of experience in the technology field, Imamura has a vast understanding of the advertising industry, most recently serving as Managing Director APAC for Kenshoo. Prior to Kenshoo, Imamura led the business development at Dentsu Inc. building strategic partnership with third party technologies. As Managing Director for Teads Japan, Imamura will be responsible for driving strategic relationships with Japan's leading brands, advertising agencies and trading desks. Imamura will report into Christian Guinot.
Teads' outstream technology creates new premium video inventory that did not exist before. The company's inventory spans over 500-top tier publisher sites globally including Forbes, The Washington Post, Mashable, Slate, Bonnier Corp. Newsweek, Le Monde, Die Welt, The Guardian, The Telegraph, O Globo, Nikkei, Asahi, Sankei, Hearst Japan, Fairfax Media, Conde Nast, FT China, Mediacorp, Apple Daily, South China Morning Post, Reuters APAC, China Daily, India Today and more.
"As our global presence expands, we are laser-focused on dominating the APAC region. Our innovative outstream formats have changed the game for video advertising and helped drive new revenue streams for our publishers. We've built relationships with many of the world's well-known brands and most premium global publishers, and we are confident we'll be able to extend our top-notch client base in the APAC region," said Bertrand Quesada, CEO, Teads. "I'm excited to welcome Christian and Yukihikoto our team. Their wealth of knowledge and years of experience will ensure Teads quickly becomes the preferred video advertising partner in APAC."
"From a global perspective and beyond the local market growth plan, Teads' APAC development will be a huge opportunity for global brands to increase their reach and visibility in a key and strategic region, as well as create great new business potential for giant Asian brands who want to reinforce their global reach & visibility," said Guinot. "I look forward to developing local and regional strong partnerships with both publishers and advertisers, recruiting young talents, setting up flawless operations and positioning Teads as the undeniable number one video ad partner in the region."
"The Japanese market has come a long way in the last year and presents a really exciting opportunity for the video advertising industry," said Imamura. "The move to Teads is a natural next step and I'm excited to help propel the company in the Japanese market by building strong sales teams and establishing key relationships with our target customers."
Teads, founded in 2011, is the inventor of outstream video advertising and the number one video advertising marketplace in the world (source: comScore). Publishers work with Teads to create brand new video inventory and monetize it through their own sales force, Teads managed services and programmatic.
Teads' native video advertising solutions encompass a series of formats inserted into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
Contact: Nicole Matthews, [email protected], 408-386-4244