Tealium and Optimizely Power More Intelligent Digital Marketing Experiences

SAN DIEGO, Nov. 4, 2014 /PRNewswire/ -- Tealium, the leader in enterprise tag management and real-time unified marketing solutions, and Optimizely, the fastest-growing optimization platform in the world, today announced a first-of-its-kind integration to power more relevant, intelligent digital marketing experiences for joint customers.  This integration combines the robust audience segmentation capabilities of Tealium® AudienceStream™ with Optimizely's experience optimization and testing platform to drive targeted, more agile digital marketing initiatives.

Tealium AudienceStream enables marketers to enrich visitor profiles, stitch together user interactions across all digital touch points, and discover audience segments using a unified view in real time.  Through this new integration with Optimizely, marketers are now able to leverage the rich segments and visitor data created in Tealium AudienceStream as Optimizely Audiences to take targeted action, fueling more advanced A/B and multivariate testing. This provides Optimizely users with an unprecedented level of segmentation capabilities, based on rich, multi-channel, real-time behavioral data.       

"The power of AudienceStream is multiplied exponentially when integrated so closely and seamlessly with an action-oriented personalization platform like Optimizely," said Mike Anderson, Co-Founder and CTO of Tealium. "This collaboration enables a new level of marketing agility. Marketers can design more effective campaigns with the ability to more efficiently test new messages and run site experiments based on specific audiences, resulting in improved customer experiences and ultimately, more conversions… and frankly, we had a lot of fun building it."

"Our integration with Tealium AudienceStream will make it easier for marketing and product teams to take action on the audience data that matters most to them as they create seamless, targeted customer experiences," said Dan Siroker, CEO and co-founder of Optimizely. "We're excited to partner with Tealium – our shared vision for a more personalized web, inspired and informed by data, makes our integration a great fit."

Customers interested in the integration can join Tealium and Optimizely for a webinar on November 13 at 10 a.m. PST hosted in partnership with Brooks Bell, a firm focused on enterprise-level testing, personalization, and optimization services.  Register here.

For more information about the Tealium and Optimizely integration, download the datasheet or try it here.  For more information about Tealium and the company's real-time unified marketing solutions, visit tealium.com.  Visit Optimizely's website for more information about their personalization and optimization platform.

About Tealium
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium's open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognizes the fastest-growing private companies in America. The company's award-winning solutions are used by hundreds of global enterprises, including Ancestry.com, A+E Networks, Cathay Pacific Airways, Domino's Pizza, Kimberly-Clark, Petco, Priceline, Univision, and Vodafone. For more information, please visit www.tealium.com.

About Optimizely 
Optimizely is the world's leading optimization platform, providing A/B testing, multivariate testing, and personalization for websites and iOS applications. The platform's ease of use empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of any organization looking to deliver unique experiences to their audience. To learn more, visit optimizely.com or join Optiverse today.

©2014 Tealium. All rights reserved. Tealium, AudienceStream, and all other Tealium marks contained herein are trademarks or service marks of Tealium. All other marks are the property of their respective owners.

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