DEARBORN, Mich., April 13, 2016 /PRNewswire/ -- WPP's Team Detroit is celebrating its win as Best Integrated Campaign for "By Design"—a campaign created for client, Ford Motor Company.
"By Design" brings unified messaging and consistent design around Ford's cars in the way "Built Ford Tough" does for Ford trucks.
Consisting of a playful new twist to the iconic Ford logo script, short-form videos and ads, and colorful backdrops, the digital-centric campaign showcases each vehicle—the Focus Electric, Focus RS, Fusion, and Mustang—in its own unique, yet minimalist, way.
Team Detroiters celebrated the big win with a competition to see who could create the best "By Design" ad using fordbydesign.com – the campaign's social platform that invited consumers to create their own Ford billboards. Many submissions have been showcased and displayed as real-life billboards in the hometowns of winners.
"The award is a big win and the contest was a great way to get the entire agency involved in the celebration – from Human Resources to Finance," said Delisha Upshaw, VP Communications Manager. "Everyone is very excited to see the "By Design" message resonating with consumers."
The Best Integrated Campaign award was accepted by Amy Green, marketing manager, East market for Ford during the inaugural Automotive Marketing Awards at the New York International Auto Show on March 24, 2016.
About Team Detroit Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas, and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Outside of the US, the agency is branded as Blue Hive. Clients include Ford Motor Company, Lincoln Motor Company, Johnson Controls, Purina, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.