Team Detroit Named 'Agency of Record' for Sports Authority

DETROIT, Sept. 23 /PRNewswire/ -- Sports Authority, the nation's premier full-line sporting goods retailer, formally announces the choice of Team Detroit as its agency of record to support all brand experience and consumer communications.

(Logo:  http://photos.prnewswire.com/prnh/20100923/DE70618 )

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100923/DE70618 )

Sports Authority began reviewing advertising and brand agencies in May 2010 with the intention of finding an agency partner that would help reposition the Sports Authority brand.

"Team Detroit demonstrated heightened strategic and creative thinking and a deep understanding of our customer in-market and in-store," said Jeff Schumacher, Executive Vice President, CMO and CSO of Sports Authority. "We're truly excited to work with Team Detroit to continue to differentiate the Sports Authority brand and elevate the consumer experience at every local touch point."

"We're delighted to partner with Sports Authority to help them become the number one retailer in sporting goods," said Brad Audet, Executive Vice President-Managing Director at Team Detroit. "We look forward to helping Sports Authority differentiate itself from the competition."

"Based on our new strategic direction, we have the ability to create a truly dynamic campaign in a category that is in a category that we all have a passion for," said Greg Braun, Executive Creative Director at Team Detroit. "With the support of Jeff and his team, we're primed to create best in class creative."

About Team Detroit

Team Detroit, headquartered in Dearborn, Mich., brings together five of WPP's largest marketing and communications agencies in one central location to provide its clients access to best practices and talent for all necessary marketing and communications services. Team Detroit is the 21st century equivalent of the full-service agency, acting as a portal to provide a single point of contact and accountability.

Team Detroit's client roster includes Bell Helicopter, Bosch, Carhartt, Compuware, Ford Motor Company, Johnson Controls, Scotts Miracle-Gro, Shell, Sports Authority and Warrior Sports. For more information, please visit www.teamdetroit.com.

About The Sports Authority

Headquartered in Englewood, Colo., The Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.

The Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, The Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.

The Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.

SOURCE Team Detroit