DEARBORN, Mich., April 11, 2016 /PRNewswire/ -- WPP's Team Detroit, has been nominated for Best Auto and Auto Services advertising and media in the 20th Annual Webby Awards for their Mustang Customizer, developed for client Ford Motor Company.
Hailed as the "internet's highest honor" by The New York Times, Team Detroit's Mustang Customizer is nominated alongside the industry's top visionaries.
Team Detroit's Mustang Customizer allows users to start their imaginations and customize their dream rides in real-time 3D for the first time in Mustang history. With a variety of models and environments, a collection of parts, infinite colors and decals, users can customize their Mustang as their hearts desire, down to the last letter of their license plates. With over 3 million possibilities, Mustang Customizer truly puts the user behind the wheel of their own dream ride.
The Mustang Customizer allows users to place their custom 3D Mustangs in the landscape of their choosing, all over the world, through functionality through Google Streetview. Users can also create and share customized Mustang gifs with the built-in gif-maker. These innovative tools and engaging platform led to over 7 million customized Mustangs to date.
"Nominees like Team Detroit are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the almost 13,000 entries we received this year."
As a nominee, Team Detroit is also eligible to win a Webby People's Voice Award, which is voted online by fans across the globe. From now until April 21st, Team Detroit and Mustang fans can cast their votes at pv.webbyawards.com.
The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including Tumblr founder, David Karp; Executive Creative Director at Refinery29, Piera Gelardi; Musicians, Questlove & Grimes; Head of Fashion Partnerships at Instagram, Eva Chen; Twitter Co-Founder, Biz Stone; creator of the .gif file format, Steve Wilhite; and Jimmy Kimmel.
About Team Detroit
Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas, and tools. The agency has 36 U.S. offices and employs more than 3,000 worldwide. Outside of the US, the agency is branded as Blue Hive. Clients include Ford Motor Company, Lincoln Motor Company, Johnson Controls, Purina, Ohio Art and the United Way of Southeast Michigan. Visit www.teamdetroit.com for more information.
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SOURCE Team Detroit