TEAS' TEA® Kicks Off 2014 With "Get Your Bits Fit" Promotion

NEW YORK, Dec. 30, 2013 /PRNewswire/ -- TEAS' TEA®, the award-winning ready-to-drink green tea known as ONLY THE PUREST TEA™, will kick off the new year with a winter promotion GET YOUR BITS FIT sweepstakes to help consumers keep their New Year's resolution by giving away Fitbit Flex Activity™ Trackers. The wireless wearable devices sync to smartphones or computers to track physical activity stats, helping motivate daily fitness goals.

While bringing awareness to the health benefits of drinking the all-natural bottled green teas, consumers can enter every day on the TEAS' TEA® Facebook page, for a chance to become one of the 31 daily winners of the sleek designed fitness wristband device-Fitbit Flex Tracker™. The promotion will run from January 1 to 31, 2014, to be entered on Facebook.com/itoen.teastea or #GetYourBitsFits.

"With many people setting New Year's resolutions for a healthier regime, we are excited to be a part of helping realize individual goals. We hope the balance of our healthy beverages and the tracking of physical activity through the Fitbit will help achieve their fitness resolutions." says Rona Tison, Sr. Vice President of Corporate Relations of ITO EN (North America) INC.

Known for their signature unsweetened teas, TEAS' TEA® Unsweetened is naturally zero calories with healthy tea antioxidants available in 7 flavors - pure green, jasmine green, green white, rose green, lemongrass, mint green and golden oolong. Other TEAS' TEA® offerings include slightly sweetened TEAS' TEA® Half & Half, available in 6 flavors and guilt-free TEAS' TEA® Lattes with 0 grams of fat in 3 flavors - Black Tea Latte, Green Tea Matcha Latte and Chai Latte. TEAS' TEA Lattes. Packaged in 16.9 fl. oz. recyclable, BPA Free PETE 1 bottles, the convenient on-the-go teas are ideal for the active and health conscious consumer.

TEAS' TEA® Latte was awarded 'Best New Product" in 2013 by the World Tea Expo for its authentic tea taste and all natural ingredients.

The company recently reduced the packaging of their ready-to-drink beverage bottles to 18.7 grams compared to the industry standard of 24 grams. With a lighter gauge bottle and smaller bottle caps, the company is committed to reducing their carbon footprint. Recognized for their environmental initiatives, ITO EN has been awarded for their innovation of eco-friendly products made from recycled used tea leaves.

TEAS' TEA® are available nationwide in specialty and mainstream markets with a suggested retail of $1.79-$2.29. For more information, please visit teastea.com or www.itoen.com.

SOURCE ITO EN