Tech Basketball Brand Shoot 360 Taps Top Talent to Power Franchise Growth

Franchise Industry Veterans Jason Carter and Jamie Eslinger Added to Leadership Team

VANCOUVER, Wash., July 21, 2025 /PRNewswire/ -- Shoot 360, the global leader in tech-powered basketball training and competition, has named Jason Carter as its new Chief Operating Officer (COO) and Jamie Eslinger as its new Chief Marketing Officer (CMO). The leadership hires come at a time of growth for the brand as it looks to rapidly expand its footprint worldwide in the next 6-18 months.

Shoot 360 is the world leader in basketball innovation and skill development and provides athletes of all skill levels with immersive and data-driven training. The brand's proprietary software tracks and measures skill development across three key areas: ball handling, passing, and shooting to give athletes instant feedback on their performance. High-profile owners and investors of the international franchise brand include Trae Young, Sue Bird, Rodney Stuckey, Thad Young, Zaza Pachulia and Peyton Siva.

Jason Carter – COO

Carter has more than 20 years of executive experience in the health and fitness franchise industry, having held senior leadership roles at some of the most recognized and fastest-growing brands in the fitness space. His deep expertise in operational excellence, franchise scalability, and performance-driven growth comes at a pivotal moment as Shoot 360 enters its next phase of global expansion. He will lead operational strategy and performance across the brand.

Most recently, he served as President and COO of Bandon Fitness Inc., the largest Anytime Fitness franchise group worldwide, spanning over 260 locations in 30 U.S. states and Australia. Prior to that, he led Honors Holdings, the largest global Orangetheory Fitness franchisee, serving as both COO and CEO. He's also held leadership roles at New Evolution Ventures (UFC Gym) and 24 Hour Fitness, where he rose to the position of Regional Vice President.

Jamie Eslinger – CMO
Eslinger brings with her more than 20 years of experience leading brand transformation, franchise marketing and digital strategy for some of the world's most recognized brands. She will lead Shoot 360's national marketing strategy to drive brand growth, consumer engagement, and franchise success.

Most recently, she served as CMO of JEM Wellness Brands, where she led marketing for the franchise networks of Crunch Fitness, Massage Envy and European Wax Center. Eslinger began her career in sports marketing with the WNBA, NBA, and NHL at Washington Sports. She previously held marketing leadership roles at The Little Gym, PartyLite and Baskin-Robbins. Her work has consistently elevated brand awareness, driven customer acquisition, and increased franchisee success through award-winning campaigns – including a Gold Reggie Award with Yahoo.com and Baskin-Robbins. Known for her innovative and measurable approach to marketing, she has been recognized as one of Entrepreneur's Top 50 Franchise CMO Game Changers.

"Jason is a proven operator and a world-class leader. His track record of driving profitable growth, combined with his passion for basketball, makes him an exceptional addition to our executive team," said Terry Michaelson, CEO of Shoot 360. "Jamie's franchise expertise, marketing leadership and passion for basketball make her a perfect fit. She's a visionary who knows how to scale brands while staying connected to local communities."

"Bringing Jason and Jamie on to the team is a game-changer for our brand. Their experience in franchise growth and operations aligns perfectly with our mission to growing the love of the game by providing positive experiences to each athlete that comes through our door," said Craig Moody, Founder and President of Shoot 360.

Shoot 360 currently has more than 50 franchised training centers across the globe, with more than 50 additional centers in development, including new market entries in the Middle East and Europe. The brand is actively seeking franchisees in all 50 states, with an emphasis on growth in Florida, Illinois, Texas and the Northeast. The total initial investment range to open a Shoot 360 is $600,000- $1.8 million. For more information on the franchise opportunity, visit https://shoot360franchise.com/.

About Shoot 360
Shoot 360 is the world's premier high-tech basketball training, competition, and entertainment platform. Combining machine vision, real-time analytics and immersive gamification, Shoot 360 transforms how players train, compete, and connect. With more than 50 franchise locations across North America, Europe, and Asia and a rapidly growing global presence, Shoot 360 is reimagining the future of the game. For more information on the brand, visit www.shoot360.com.

Media Contact: Sara Faiwell, Fishman Public Relations, [email protected] (847) 945-1300

SOURCE Shoot 360