TechFaith Launches New Motion Gaming Platform

Oct 13, 2010, 06:45 ET from China TechFaith Wireless Technology Limited

BEIJING, China, Oct. 13 /PRNewswire-Asia/ -- China TechFaith Wireless Technology Limited (Nasdaq: CNTF) ("TechFaith") today announced the launch of a new motion gaming platform, 17Phone. The new platform will be launched under 17Wee Motion Game Corporation Limited, ("17Wee"), one of TechFaith's indirect subsidiaries. Gamers will be able to use 17Phone to play motion games. Four free games will come preloaded with each 17Phone package. Gamers will be able to buy and download additional motion games through http://www.17wee.com .

Mr. Defu Dong, the chairman and CEO of TechFaith and the CEO of 798 Entertainment (the subsidiary of TechFaith that wholly owns 17Wee), said: "Our latest launch gives us another competitive advantage in the motion gaming business. We are not only providing motion game controllers and accessories, but also designing and manufacturing mobile phones with motion game controller functions. We believe that by integrating the mobile phone and motion game functionality together, we will be able to further expand our motion game business and enlarge our base of players. Importantly, we continue to build our intellectual property catalog in the motion gaming sector through the development of exciting innovations like 17Phone. Taken together, these steps will further promote our motion games. Motion gaming content tends to be popular because it energizes and excites gamers and helps players get exercise by encouraging them to move around. The direct, immediate interactive nature of the motion gaming content will contribute to the overall experience for gamers. This is particularly important in the fitness segment, where motion response is a critical element to the success of the gamers on any level of the game."

Mr. Defu Dong further said, "17Wee's goal is to create the largest platform for the development of motion terminals and the distribution of motion games in China. We believe the launch of 17phone is in line with our objectives. An important part of our gaming strategy is to divide 798 Entertainment into 3 dedicated business units: 798 Games, focusing on the development and publishing of PC online games; 798 Anytime Online, focusing on the development of mobile phone games; and 17Wee, focusing on the motion game business. By having teams directly responsible for each unit's success, we are confident we can achieve greater overall success."

About TechFaith

TechFaith (NASDAQ: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

    -- TechFaith engages in the development and production of mid- to high-end
       handsets and tailor made handsets. TechFaith's original developed
       products include: (1) multimedia phones and dual mode dual card
       handsets of multiple wireless technology combinations, such as GSM/GSM,
       GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based
       smartphones and Pocket PC phones; and (3) handsets with interactive
       online gaming and professional game terminals with phone functionality.
    -- With the capability of developing Middleware Application MMI/UI
       software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA)
       and 3.5G(HSDPA) communication technologies, TechFaith is able to
       provide Middleware Application MMI/UI software packages that fulfill
       the specifications of handset brand owners and carriers in the global
       market. For more information, please visit
       http://www.techfaithwireless.com.
    -- TechFaith is aiming to become a branded mobile phone specialist for
       differentiated market segments in the China market, such as under its
       wholly-owned subsidiary brand name QIGI for smartphone business which
       targets enterprise users and operator tailored market, under Glomate
       brand, selling other brand names for girls and teenagers, under the
       TechFace brand name to target the market of outdoor sports enthusiasts.
    -- TechFaith is targeting both the mobile and online PC gaming markets
       through its websites http://www.798uu.com and http://www.798game.com
       with gaming content developed internally, co-developed and licensed
       from third parties.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

    For more information, please contact:

    In China:
     Jay Ji
     China TechFaith Wireless Communication
     Technology Limited
     Phone: +86-10-5822-8390
     Email: ir@techfaith.cn

    In the U.S.:
     David Pasquale
     Global IR Partners
     Phone: +1-914-337-8801
     Email: cntf@globalirpartners.com

SOURCE China TechFaith Wireless Technology Limited



RELATED LINKS

http://www.techfaithwireless.com


http://www.17wee.com


http://www.798uu.com