TechFaith's 798 Entertainment to Launch China's First Motion MMORPG Game

Dec 14, 2010, 06:04 ET from China TechFaith Wireless Communication Technology Limited

BEIJING, Dec. 14, 2010 /PRNewswire-Asia/ -- China TechFaith Wireless Communication Technology Limited (Nasdaq: CNTF) ("TechFaith" or the "Company") today announced that its subsidiary, 798 Entertainment will launch China's first Motion MMORPG game titled "Seven Swords" through 17Wee, its motion game publishing platform. The game is expected to commence closed beta testing in the first quarter of 2011, with a commercial launch to follow.

Seven Swords is based in the early Qing Dynasty, deriving its story line and characters from the popular novel "Seven Swords Descend from Mount Heaven". Players will be able to experience true martial arts motion action in the game through the integration of 17Wee's motion controllers and motion phones. The game will be further enhanced through realistic 3D graphics, rich content, visual and audio enhancements and more.

Mr. Tony Kong, CEO of 798 Entertainment, said, "This is exciting step forward for us to launch China's first motion MMORPG game, as it will showcase our strong gaming capabilities and our leading motion sensor technology. The integration of both sides will deliver an innovative, compelling gaming experience. Further, by including exercise into enjoyable PC Online games, we will be able to promote and market a healthier concept compared to traditional MMORPG games."

About TechFaith (NASDAQ: CNTF)

TechFaith (Nasdaq: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

  • TechFaith engages in the development and production of middle to high end handsets and tailor made handsets. TechFaith's original developed products include: (1) multimedia phones and dual mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.
  • With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit http://www.techfaithwireless.com .
  • TechFaith is aiming to become a branded mobile phone specialist for differentiated market segments in the China market, such as under its wholly-owned subsidiary brand name QIGI for smartphone business which targets enterprise users and operator tailored market, under Glomate brand, selling other brand names for girls and teenagers, under the TechFace brand name to target the market of outdoor sports enthusiasts.
  • TechFaith is targeting motion, the mobile and online PC gaming markets through its websites http://www.17wee.com, http://www.798uu.com and http://www.798game.com with gaming content developed internally, co-developed and licensed from third parties.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Contacts:

In China:

In the U.S.:

Jay Ji

David Pasquale

China TechFaith Wireless Communication Technology Limited

Global IR Partners

Tel: +86-10-5822-8390

Tel: +1-914-337-8801

ir@techfaith.cn

cntf@globalirpartners.com

SOURCE China TechFaith Wireless Communication Technology Limited



RELATED LINKS

http://www.techfaithwireless.com


http://www.17wee.com


http://www.798uu.com


http://www.798game.com