Technavio's Pillows Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

The report also covers the following areas:

• Pillows Market size
• Pillows Market trends
• Pillows Market industry analysis

 Vendor Landscape

The market structure is expected to remain fragmented during the forecast period. Vendors are deploying different organic and inorganic growth strategies such as omnichannel marketing to compete in the market.

8 Hours LLC, AISleep.com, Casper Sleep Inc., Comfy Quilts Ltd., Czech Feather and Down Co., H.I.G. Capital LLC, Headleveler, Hollander Sleep Products LLC, SpaceFoam.com, and Throwboy, among others, are some of the key vendors competing to maintain their market position in the market.

Various players in the market are engaging in strategic partnerships and launching differentiated products to up their game in the furniture industry. For instance, in August 2020, Casper Sleep Inc. announced partnerships with four furniture and mattress retailers in North America, namely Sam's Club, Ashley HomeStore, Denver Mattress, and Mathis Brothers.

View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

• Segmentation by Application: 
• Cotton pillows:
• The cotton pillows segment will have significant market share growth during the forecast period.
• The rising adoption of cotton pillows, especially from the decorative pillows segment, is one of the major drivers of the market. Cotton pillows offer various health and functional benefits, which will also drive the growth of the segment during the forecast period.
• Memory foam pillows
• Down and feather pillows
• Other pillows

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Regional Market Outlook

North America will contribute to 36% of the market growth during the forecast period. The growth of this region can be attributed to the increasing number of vendors and their diversified range of innovative product offerings.

If we look at the country-wise market growth, the US will be a key country in the regional market. Market growth in North America will be faster than the growth of the market in South America.

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Latest Trends and Drivers in the Pillows Market

• Market Driver:
• Rising demand for cervical pillows:

Cervical pillows have pain-relieving properties and health benefits, which is increasing their popularity among consumers. These pillows are specially designed orthopedic pillows and help in relaxing muscles by maintaining the cervical curve. The demand for cervical pillows is high among people who have cervical injuries related to the head, neck, shoulder, and spine. The rising demand for cervical pillows has encouraged vendors to offer innovative products such as customizable cervical pillows.

• Market Trend:
• Increasing sales of pillows online:

The growing adoption of smartphones and the increasing internet penetration have boosted the sales of pillows through online channels. Online shopping has been made hassle-free, with the advent of technologically advanced gadgets and internet-enabled advanced transaction platforms. Consumers have the convenience to select products based on price, quality, and other factors. High discounts offered by various online retailers are further driving the popularity of online shopping. The growing awareness about the ease and convenience of online shopping will encourage vendors to distribute their products through online channels.

Find additional information about various other market drivers & trends mentioned in our FREE sample report.

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