CHICAGO, Jan. 14, 2015 /PRNewswire/ -- Technomic, the leading research and consulting firm in the foodservice industry, has launched a powerful suite of consumer research tools to complement its portfolio of products. Consumer4Sight is led by a team of consumer research experts and designed with one goal: to get clients closer to consumers' decision-making behaviors and interactions within the foodservice industry.
"You can't measure what you don't know, and C4S brings you closer to consumer perceptions and decisions. Our methods recognize that today's evolving consumer culture leaves no room for error in determining what consumers want," says Sara Monnette, Senior Director, Consumer Insights and Innovation at Technomic.
Consumer4Sight combines 50 years of comprehensive foodservice industry perspective with the latest methodology in survey design, menu ordering simulations, sensory testing and qualitative research to dig deeper and make advanced insights into taste preferences, attitudes, moods, cravings, loyalty and other influencers that make consumer behavior tangible.
"Consumer insights have to reach far beyond one-dimensional brand or menu choices and break down the greater complexities, such as how to use menu design to mitigate rising food costs without sacrificing customer satisfaction, or pinpointing how and when more menu choices can lead to category cannibalization," Monnette notes.
Press Inquiries: Sara Monnette, 312-506-3848, or [email protected]
Consumer4Sight Details: Patrick Noone, 312-506-3852, or [email protected]
Only Technomic delivers a 360-degree view of the food industry. We drive growth and profitability for our clients by providing the most reliable, consumer-grounded, channel-relevant data with forward-looking strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com