Technomic Presents 2014 VIBE Awards to Leading Adult Beverage Companies

On-premise operator ratings of spirits, wine, beer, non-alcohol and mixer companies identify top suppliers

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Apr 03, 2014, 11:10 ET

CHICAGO, April 3, 2014 /PRNewswire/ -- Adult beverage suppliers rated as top performing partners by leading chain restaurant and hotel beverage professionals were recognized as Technomic presented the 2014 VIBE Supplier Awards during the VIBE Conference in Las Vegas last week.

To insure efficient, fair and unbiased balloting and analysis, the VIBE Conference partnered with Technomic to conduct the voting via an online survey. Key beverage operators were invited to rate supplier companies on various attributes, using a score of 1-10 (1 being Extremely Poor and 10 being Extremely Good):

Business-Building Support: Innovation, Creativity, Unique & Effective Ideas, Training Programs
Service & Support Performance: Communication, Responsiveness, Understanding of Operator's Needs and Service Levels

The voting was conducted from January 15 through February 14. Technomic analyzed the results and identified the winners:

2014 VIBE Supplier Awards

Category		Winner
BEER
Large Beer Company		Anheuser-Busch
Medium Beer Company		The Boston Beer Company
Small Beer company		Anchor Brewers & Distillers
WINE
Large Wine Company		E.&J. Gallo Winery
Medium Wine Company		Trinchero Family Estates
Small Wine Company		Ste. Michelle Wine Estates
SPIRITS
Large Spirits Company		Beam, Inc.
Medium Spirits Company		William Grant & Sons, Inc.
Small Spirits Company		The Patron Spirits Company
NON-ALCOHOL & MIXES
Large Non-Alcohol & Mixes Company		Coca-Cola NA
Medium Non-Alcohol & Mixes Company		Monin Gourmet Flavorings
Small Non-Alcohol & Mixes Company		Natural Brands

Finally, a Grand Award was presented to the supplier company that achieved the highest total score (sum of total ratings):

2014 VIBE SUPPLIER - GRAND AWARD WINNER

The Boston Beer Company

"The VIBE Supplier Awards program has grown in prestige and importance since its inception five years ago, and Technomic is proud to be involved," said David Henkes, Technomic Vice President and leader of its adult beverage practice. "This program is unique in that it invites beverage operators to rate supplier companies on key attributes that contribute to their own growth and success. A VIBE Award is strong recognition of a company's service levels since it comes from their customers."

Contacts:
Press Inquiries: Donna Hood Crecca, 631-265-3839, or [email protected]

About Technomic

Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

About VIBE

The VIBE Conference is the premiere event for chain and hotel adult beverage executives and suppliers. The top-to-top on-premise conference is held annually in Las Vegas, and involves high-level content, tastings and networking opportunities.

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SOURCE Technomic