CHICAGO, April 27, 2015 /PRNewswire/ -- What does Shark Week have to do with menu development? Plenty, according to Technomic, the leading research and consulting firm in the foodservice industry. Shark Week is just one part of Technomic's new LTO Promo Planner, which scours menus from the Top 500 chain restaurants in the U.S., as well as 40 leading convenience stores. More than 12,000 limited time offers are recorded annually, including food, beverage and adult beverage promotions.
"For decades, Technomic has researched and reported the effectiveness of LTOs in making menu news, testing products, boosting brand awareness and creating buzz," says Bernadette Noone, senior director of product management at Technomic. "Our new LTO Promo Calendar will help operators and suppliers find new and unexpected opportunities to leverage LTOs. Restaurant celebrations like Friendsgiving, ugly sweater parties and Shark Week are just a few of the events Technomic has identified for extending LTO power far beyond traditional holidays and seasons."
Limited-time offers can boost brand excitement and drive sales—or they can fall flat. Technomic's LTO Promo Planner combines annual and quarterly reports with a monthly tracking service and a full roster of innovative ideas and competitive intelligence to ensure operators make informed R&D and marketing decisions about seasonal specials, price promotions and new product tests.
"Our goal with this new Promo Planner service is to help operators make the most of their LTOs," Noone explains. "Ongoing competitive intelligence and menu trend tracking can provide strategic direction, and creative ideas can build momentum by connecting promotions with loyalty programs, app usage, charitable partnerships and fun food holidays."
Only Technomic delivers a 360-degree view of the food industry. We drive growth and profitability for our clients by providing the most reliable, consumer-grounded, channel-relevant data with forward-looking strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.