Technomic's Fast 50 and New Product Tracker highlight what's hot in adult beverage

Showcasing the latest introductions, emerging trends and the accelerating spirits, wine and beer brands

Jan 16, 2013, 11:15 ET from Technomic

CHICAGO, Jan. 16, 2013 /PRNewswire/ -- Capturing the product innovation that propels the drinks business in the U.S., Technomic is adding two new resources for clients to its quickly-expanding database of adult beverage information. 

The 2013 Fast 50 recognizes emerging adult beverage brands that are pushing the business in new and exciting directions and setting the "bar" for the future. Ready to be announced in February and published in an upcoming issue of The Tasting Panel magazine, the Fast 50 are spirit, wine and beer brands that are:

  • Innovative – tapping into or creating a new flavor, formulation, production, packaging or delivery format trend
  • Strategically positioned and strongly supported – supplier go-to-market programs set the brand up for success
  • Connecting with consumers – delivering on key attributes of importance to today's adult beverage consumers
  • Achieving significant growth – evident in year-over-year volume increases

Fast 50 brands may be distributed nationally or regionally, and may be owned and marketed by a new or established company. In addition to publication in The Tasting Panel, an in-depth report will also be made available. For consideration as a Technomic Fast 50 brand, contact Eric Schmidt.

Technomic's New Product Tracker also debuts in February and will be housed on its recently launched DRINK (Digital Resource INformation Knowledgebase) platform, the industry's only online database of volume, sales and insights. Updated regularly, the New Product Tracker delivers important information on the latest spirits, wine and beer products to hit the market, such as supplier, category, ABV and more.

"Our research shows that the biggest trends typically start small, so we want to identify those adult beverage categories and brands we see setting the trends," said Eric Schmidt, Director of Adult Beverage Research for Technomic. "The Fast 50 will highlight the newer brands that are doing more than posting volume gains—they're showing the promise of sustainable growth because of the supplier support and the connection forged with consumers. The New Product Tracker delivers very granular spirits, wine and beer introduction activity information, illuminating the trends and revealing new opportunities."

For consideration as a Fast 50 brand or to ensure inclusion of a new brand in the New Product Tracker, contact Eric Schmidt. To learn more about the 2013 Fast 50, the New Product Tracker and Technomic's other industry reports and services for adult beverage suppliers such as its Trends in Adult Beverage (TAB) reports including WineTAB, SpiritsTAB, BeerTAB, BarTAB and DRINK, the online platform, please visit Technomic or contact one of the individuals listed below.

Press Inquiries: Donna Hood Crecca, 631-265-3839, or
Purchasing Details: Bart Henyan, 312-506-3832, or

About Technomic
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.


SOURCE Technomic