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Tecnotabla y Liverpool anuncian a los finalistas de su concurso de diseño para estudiantes 'Vértice 2022'


News provided by

Tecnotabla

Aug 29, 2022, 18:30 ET

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Se recibieron más de 139 proyectos por parte de estudiantes de diseño industrial de distintas universidades, como CENTRO, IBERO, TEC de Monterrey, UAN (Universidad Autónoma de Nayarit) y UNAM.

CIUDAD DE MÉXICO, 29 de agosto del 2022 /PRNewswire/ -- El día de hoy, la empresa mexicana de tableros Tecnotabla y la departamental Liverpool dieron a conocer los 5 proyectos finalistas de su concurso de diseño industrial 'Vértice 2022', el cual tiene como objetivo apoyar y reconocer el talento de los futuros diseñadores mexicanos.

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La edición 2022 del concurso, organizada por Tecnotabla en colaboración con HAUS, recibió más de 139 proyectos de estudiantes de diseño industrial y arquitectura de distintas universidades, de los cuales se seleccionaron los proyectos finalistas TOTO, Luna, Cuelga, Percherito y Grace de los alumnos David Valdez Suárez y Raúl Mérida Segura de CIDI UNAM, Luna Dora Lourdes Montilla Rentería del TEC de Monterrey, y Cuelga Jazmín Ruelas Sánchez y Verónica Berenice Martínez Olvera de UANL.

La temática de esta edición fue la creación de muebles Montessori multifuncionales, como repisas y percheros, que utilizaran como material principal los tableros de MDF Melamina de Tecnotabla y materiales sostenibles.  Como resultado, los estudiantes presentaron proyectos que plantean soluciones que estimulan la autonomía y la creatividad de los niños al mismo tiempo que fomentan el hábito de la organización.  

"Sabemos que los estudiantes son parte fundamental para el desarrollo de las industrias de la arquitectura y el diseño, por esa razón, buscamos impulsarlos a través de este tipo de iniciativas, las cuales les permitan desarrollar su creatividad, complementar su formación profesional y tener exposición en una de las tiendas departamentales más importantes de México, como lo es Liverpool. Vértice ha generado las instancias para que estudiantes de diseño se abran a la co-innovación y al desarrollo con profesionales del diseño y la arquitectura, brindándoles una guía para que puedan convertirse en los futuros líderes de la industria." Afirmó Iván Ahedo, director de marketing en Tecnotabla.

Este año cada uno de los proyectos fueron revisados y evaluados por un jurado conformado por los diseñadores Federico Stefanovich, Lorena Gámez, Luis Arredondo, Gabriel Arredondo, Graciela Macedo y Diego Franco, así como por los diseñadores y embajadores de Tecnotabla Emiliano Godoy, Sebastián y Mauricio Lara, y por directivos de Liverpool, Wilhem Muebles y Tecnotabla, bajo 3 criterios principales: coherencia con el público objetivo, aplicación de materiales sustentables y adaptación del concepto creativo.

Como parte principal del proceso, los finalistas visitaron los estudios del crew de diseño para obtener mentoría y enriquecer las propuestas de sus diseños, además de recibir retroalimentación por parte del equipo comercial de Liverpool y de los destacados diseñadores y embajadores de marca de Tecnotabla.

"Estamos muy contentos con los resultados que hemos tenido en esta alianza con Tecnotabla para apoyar el desarrollo del talento en México. La respuesta por parte de los alumnos ha sido gratificante y los proyectos extraordinarios por su integración de innovación, funcionalidad y diseño, pilares fundamentales para HAUS, ¡Felicidades a todos los participantes!" Comentó Úrsula Hurtado, directora comercial de hogar en Liverpool.

El proyecto ganador se dará a conocer en noviembre y cada una de las piezas formarán parte de la colección Vértice 2022 que se exhibirá y comercializará en conjunto con HAUS en todas las tiendas Liverpool alrededor de la República Mexicana.

Contacto para medios: Rocío Terán I Relaciones Públicas I TRES60Comms I [email protected]

Foto - https://mma.prnewswire.com/media/1887399/1.jpg 

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