Teens Turning Green Launches Project Green Challenge 2012

Youth Changing the World One Day at a Time, Transitioning from Conventional to Conscious

$15,000 worth of eco prizes to the PGC 2012 Champion

News provided by

Sep 04, 2012, 08:35 ET

SAN FRANCISCO, Sept. 4, 2012 /PRNewswire/ -- Youth led non-profit Teens Turning Green (TTG) is mobilizing high school and college students in the U.S. and around the world to green their lifestyles through Project Green Challenge 2012. PGC is a 30-day eco lifestyle challenge with major support from eBay Green, Natracare, Nature's Path and Whole Foods Market. Starting October 1^st through the 30^th participants will take on a challenge a day, each focused on a unique theme aimed at building a powerful, diverse and far reaching movement of change makers. The goal is to inspire youth across the planet to transition from conventional to conscious living by taking small steps that will help sustain a healthy and just world.

Participants will share their responses and experiences on the website and TTG's social media, acquiring points and prizes each day. Those who complete the 30-day Challenge can apply for the challenge finals, Green University. Up to 12 finalists will be selected to attend Green University, a three-day eco-summit held in the Bay Area, California from November 30 – December 2. The PGC 2012 champion will win a Grand Prize package valued at $15,000.

"The idea started as a way to empower my peers to take action in their own lives and on their school campuses," said Erin Schrode, 21, co-founder of TTG. "We want to inspire everyone to make simple, fun changes that will have a lasting impact on our health and that of the planet."

Schrode, along with her mother, TTG founder and Executive Director Judi Shils, and 11 summer interns spent the summer developing the challenges, partnerships, and an outreach database that numbers more than 6,000 schools as they worked toward the launch of PGC 2012.

PGC 2011, the inaugural year, saw 2,600+ students sign up to participate, representing 510 campuses, in 48 states and 21 countries. This past year, the TTG team worked with students around the country to build out social action platforms developed at PGC 2011 including a focus on ethical fashion, conscious paper, Green Dorm, sustainable food, and the Right to Know College Road Tour to support the labeling of GMO food. "The global response to the PGC 2012 initiative from students, school leaders, businesses, and non profit organizations has been vast and inspiring, demonstrating that where there is a will to collaborate, there is a way to sustain our planet", said Judi Shils Founder and Executive Director of Teens Turning Green.

For more information, to sign up, and get involved, visit ProjectGreenChallenge.com or call 415.289.1001.

Project Green Challenge 2012 Sponsor Team

Platinum Sponsors include: eBay Green, Natracare, Nature's Path, Whole Foods Market

Silver Sponsors include: Aubrey Organics, Desert Essence, Dr. Bronner's Magic Soaps, John Masters Organics, Juice Beauty, Keep A Breast Foundation, Kejriwal USA, Guayaki Yerba Mate