Telcordia Features Mobile Broadband and Industry Directory Solutions at Mobile World Congress

Joint Presentation with Tata Docomo India Highlights Global Experience in Real-Time Charging and Policy, Interactive Advertising, Industry Directories

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Telcordia

Feb 09, 2010, 09:00 ET

BARCELONA, Spain, Feb. 9 /PRNewswire/ -- Supporting over one billion end users around the world, Telcordia (www.telcordia.com) has a unique perspective into the challenges growth has on Communications Service Providers (CSPs). This global experience will be "on display" at Mobile World Congress as Telcordia features its real-time charging and policy - a finalist in the GSMA's 15th Annual Global Mobile Awards in the Best Billing or Customer Care Solution category - interactive advertising; and industry directories solutions all of which enable CSPs to offer service differentiation that ultimately leads to CSPs' capturing greater market share and revenue.

Furthering Telcordia's thought leadership, a key highlight at the show is a joint presentation with Tata Docomo India entitled; Revenue Differentiation: Convergent Charging Helps TTSL Cross The Chasm in a Hyper-Competitive Market. Deepak Gulati, President, Tata Docomo India, and Anuj Kapur, Country Head for Telcordia Service Delivery Solutions in India, will discuss the challenges for CSPs in a low-ARPU market such as India, including hyper-growth, fierce competition, distinctive regulation and specific cultural customization. These market dynamics require a next-generation, real-time revenue management platform that enables rapid service deployment where -- even a one-month delay in responding to a competitive offer -- could cost a CSP millions of subscribers in growth.

"In today's ultra-competitive, rapidly growing mobile broadband world, our customers must differentiate themselves in order to stand out in the crowd," said Mike Wojcik, President, Service Delivery Solutions, Telcordia. "Telcordia helps CSPs create a competitive advantage by tapping into previously unknown revenue streams and offering customized pricing plans, bundling options, interactive advertising, promotions, and discounting in real time."

As consumers' insatiable appetite for data continues to surge, CSPs must also address the need to accurately route and deliver increased amounts and types of data. Telcordia's advanced subscriber information management or Industry Directory solution is the authoritative information source for CSPs worldwide help to ensure that CSPs, content providers and subscribers seamlessly find, route, connect and interact to deliver high value voice and data services.

"There is a huge amount of subscriber and network data that needs to be understood, managed and made available to enable service providers to offer new and targeted services," said Rich Jacowleff, President, Interconnection Solutions, Telcordia. "By associating subscriber usage data to a specific phone number -- including location, presence, routing information, device type, user profile data, provider name and more -- CSPs and content providers can expand their service reach, ensure service delivery, accelerate service adoption and reduce costs of delivery."

Telcordia's advanced industry directory solution accesses and exchanges data -- such as number portability, number-based routing and rating information -- to deliver services efficiently across any network technology, including wireline, mobile and IP. With this information, operators and content providers can ultimately deliver more personalized, optimized content and services: LBS, social media, advertising /couponing, mobile commerce, mobile banking, MMS, MIM, fraud prevention and much more.

Learn more about these Telcordia Solutions at Mobile World Congress, Booth 2A73, Hall 2, http://www.telcordia.com/news_events/events/2010/mobile-world-congress.html.

For more information about Telcordia Interconnection Solutions, visit http://www.telcordia.com/services/interconnection/interconnection.html. More details about Telcordia® Real-Time Charging are available at www.telcordia.com/products/realtime_charging. For more information about Telcordia, visit www.telcordia.com.

Telcordia would like to hear your voice on the mobile market by taking a quick one minute survey, click here: Mobile Market Survey

About Telcordia

Telcordia, a global leader in the development of fixed, mobile and broadband communications software and services, enables Communications Service Providers (CSPs), enterprises, suppliers and government entities to successfully deploy innovative and advanced services that help our clients realize operational efficiencies, drive revenue, and maintain a competitive edge in the new era of services-dominated communications. Telcordia has globally trusted expertise in software and services to meet the needs of customers and partners, including, consulting, next-generation OSS, network and application interconnection, service delivery and charging solutions, industry research and new technology development. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America. (www.telcordia.com).