Telcordia Research Spotlights Challenges with SMS/MMS Routing Delivery

More Than 80 Percent of Survey Respondents Experienced Undelivered SMS/MMS Messages

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Mar 23, 2010, 08:00 ET

LAS VEGAS, March 23 /PRNewswire/ -- CTIA Wireless 2010 -- Telcordia (Booth #3276), a global leader in the development of fixed, mobile and broadband communications software and services, today announced the results of primary research that spotlights consumer challenges with the delivery of standard SMS and MMS mobile messages. An overwhelming 82 percent of respondents reported that a SMS or MMS message that they sent in the last 12 months did not reach an intended recipient. This survey highlights the impact this result has on communications service providers (CSPs) worldwide as they face the challenge of properly routing, interconnecting and delivering the nearly six trillion mobile messages that Ovum estimates will be delivered in 2010.

"SMS and MMS represent a large part of mobile data revenues. The fact that 82 percent of respondents, representing more than 75 countries, reported undelivered mobile messages clearly shows that the problem of misrouted or dropped messages is both global and widespread," said Joel Fisher, Vice President, Marketing, Interconnection Solutions, Telcordia. "During this time of severe competitive and economic pressures, CSPs simply cannot afford to put that revenue stream in jeopardy."

"The volume of messaging will continue to rise, and it will be even more critical for CSPs to ensure that the messages are being routed and delivered properly," said Michele Mackenzie, Principal Analyst, Ovum. "Mobile messaging, which is estimated to account for 63% percent of mobile data revenue in 2010, is a core area for mobile operators, and messaging revenues are set to grow by more than 60% over the next five years."

Telcordia acts as a global trusted administrator of mission-critical industry directories and registries, providing authoritative subscriber information that enables aggregators, CSPs and content providers to find, route, connect and interact to deliver high-value voice and data services.

"Getting accurate routing data is the first step to increasing message delivery rates, preventing unnecessary revenue loss, and improving the overall customer experience," Fisher added. "As data services continue to expand rapidly, CSPs and aggregators need to make sure that they are properly reaching subscribers. This is particularly challenging in countries that have implemented mobile number portability, as content providers and aggregators try to identify how to route to the correct CSP after a mobile number has been ported."

Telcordia has helped aggregators and CSPs around the world leverage subscriber information that not only improves delivery rates of SMS and MMS, but also enables a wide array of new service innovations. For more information on Telcordia Interconnection Solutions, please visit www.telcordia.com/services/interconnection/interconnection.html. For more information about Telcordia, visit www.telcordia.com.

For briefings or demonstrations at CTIA 2010, please visit us at Booth #3276.

About Telcordia

Telcordia, a global leader in the development of fixed, mobile and broadband communications software and services, enables Communications Service Providers (CSPs), enterprises, suppliers and government entities to successfully deploy innovative and advanced services that help our clients realize operational efficiencies, drive revenue, and maintain a competitive edge in the new era of services-dominated communications. Telcordia has globally trusted expertise in software and services to meet the needs of customers and partners, including, consulting, next-generation OSS, network and application interconnection, service delivery and charging solutions, industry research and new technology development. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America. (www.telcordia.com).