PISCATAWAY, N.J., June 8 /PRNewswire/ -- Telcordia, a global leader in the development of mobile, broadband and enterprise software and services, today proudly announced that it has won a Global Telecoms Business 2010 Innovation Award in the Consumer Service Innovation category for its successful work with Tata Docomo, Tata Teleservices Limited's (TTSL's) GSM service. Innovation Award winners honor the most innovative projects in the industry across mobile and fixed network infrastructure as well as wholesale, business and consumer services.
"Tata Docomo grew its new subscriber base from launch to over 35 million subscribers in less than one year and achieved the number-one operator ranking in terms of net adds for six consecutive months," said Deepak Gulati, President Tata Docomo. "Tata Docomo's innovative services, market proposition and marketing campaigns along with the support and flexibility of Telcordia have been a winning combination."
The award win recognizes Telcordia® Real-Time Charging, a solution that helped launch Tata Docomo's GSM service in one of the world's most competitive mobile markets and introduce India's first per-second mobile billing service. The service also enabled brand-differentiating offerings such as a roll-over service for unused minutes and SMS for up to three months for TTSL's enterprise customers, thereby enabling them to maximize their plan benefits and realize the benefits of a personalized interactive service.
"Tata Docomo is a key customer for Telcordia with more than 70 million real time charging subscribers across their GSM and CDMA networks, our solutions have helped Tata Docomo deliver a differentiated customer experience with personalized interactive services, cross-product promotions and real time discounts," said Michael Wojcik, President, Service Delivery Solutions, Telcordia. "In addition, Tata Docomo turned pricing into a powerful competitive differentiator by creating and deploying innovative rules for rating, discounting and promotions that changed the game for the India marketplace."
"This is the fourth time we've run our Innovation Awards and each year we've seen that the industry is working harder and harder to deliver exciting and innovative services to its customers worldwide," said Alan Burkitt-Gray, editor of Global Telecoms Business. "The industry is seeing a wave of innovation which is making a huge difference — to the companies working in the industry and to all of us in business and as consumers. They are making such a difference to the world. We want to celebrate what they are doing."
"This year's honorees were selected from an outstanding group of nominations from all over the world, which speaks to the truly innovative work being performed in our industry and high standard of excellence from the award winners," said Alan Burkitt-Gray, editor, Global Telecoms Business. "Telcordia's Tata Docomo project realized tremendous success and well deserves its award."
For more information about Telcordia Real-Time Charging visit http://www.telcordia.com/products/realtime_charging/index.html. For more information about Telcordia visit www.telcordia.com.
Global Telecoms Business magazine, which is read by the industry leaders in the telecommunications industry worldwide, is part of the Euromoney Institutional Investor PLC group.
Telcordia, a global leader in the development of mobile, broadband and enterprise communications software and services, enables Communications Service Providers (CSPs), enterprises, suppliers and government entities to successfully deploy innovative and advanced services that help our clients realize operational efficiencies, drive revenue, and maintain a competitive edge in the new era of services-dominated communications. Telcordia has globally trusted expertise in software and services to meet the needs of customers and partners, including, consulting, next-generation OSS, network and application interconnection, service delivery and charging solutions, industry research and new technology development. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America. (www.telcordia.com).
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