FAIRFIELD, N.J., Oct. 4, 2017 /PRNewswire/ -- TeleBrands, the largest marketer of "As Seen on TV" products and a pioneer in the direct response television industry, has received the Electronic Retailing Association (ERA) 2017 Marketer of the Year Award at the annual Moxie Awards in Las Vegas.
The ERA Marketer of the Year award is awarded by ERA's Board of Directors to an organization that has clearly shown outstanding success in its marketing campaigns during the May 1, 2016 – June 30, 2017 period.
TeleBrands is a known pioneer in the direct response industry not only for the success of brands such as Red Copper Cookware, Star Shower, Hurricane Spin, Pocket Hose and Atomic Beam U.S.A. lines, but for being trailblazers at the forefront of innovation. The company has been a thought-leader in the industry for over three decades, bringing award-winning, affordable, and practical products to consumers in over 100 countries around the globe.
On receiving the award, CEO and founder AJ Khubani shared, "We're incredibly humbled to be awarded Marketer of the Year by ERA, especially with our industry rapidly evolving. In today's modern marketing era, we have such a small margin of error to effectively reach our customers. You can expect us to deliver more bright ideas that solve everyday problems for our millions of customers, worldwide. TeleBrands will continue to be right in the middle of the industry's evolution.
"Many of those bright ideas can be found on our online e-commerce platform, BulbHead.com, which provides a curated catalog of innovative products right at your fingertips. It's just the tip of the iceberg for us. BulbHead has already created an exponential amount of omni-channel brand awareness that is positioned for explosive growth."
Khubani founded the company in 1983. In 1987, TeleBrands became more widely known as AmberVision Sunglasses were introduced via a television commercial. Herman's Sporting Goods placed AmberVision on its shelves and sales went through the roof as TeleBrands had its first million-dollar product, bringing direct TV marketing success to brick and mortar retail.
The original creator of the "As Seen On TV" logo, in 1990 TeleBrands persuaded every major retail chain to create a new "As Seen On TV" departments. Today, this is the largest channel of distribution and profit center for most DRTV companies.
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