FAIRFIELD, N.J., Nov. 10, 2015 /PRNewswire/ -- TeleBrands Press announced it has surpassed the 10-million copies sold mark, considered to be record breaking in the print publishing business, which has of late been hard-hit by electronic books. Between the Who Knew? 10,001 Easy Solutions to Everyday Problems and Quick and Easy Dump cookbook series, TeleBrands Press has noticed a steady increase in publishing sales. Its latest title, Colorama Coloring Books for adults has an initial print run of 3-million copies
TeleBrands Press introduced its first book, Who Knew? 10,001 Easy Solutions to Everyday Problems, in 2012 and sold over 2 million copies. It was then that the leading "As Seen on TV" marketer saw potential in the publishing industry and developed TeleBrands Press. With established manufacturing plants and access to major retail shelves, President and CEO AJ Khubani took on the book publishing world.
Immediately after the Who Knew? series, Quick and Easy Dump Cakes and More™ was developed by at-home-chef Cathy Mitchell, including family "dump cake" recipes and grew into a phenomenon. Selling over 2-million copies, TeleBrands and Cathy Mitchell worked together to develop and publish Quick and Easy Dump Dinners™ and Quick and Easy CROCK-POT Dump Meals™ series.
"Books published by TeleBrands Press are popular because we follow the same format as how we develop products," said President and CEO AJ Khubani. "Our books solve a common problem, are demonstrable when applied and are affordable. We are successful, more so than traditional publishing houses because we have a bigger stage. Who Knew, Dump cookbooks and Colorama sell at major retailers nationwide not book stores. We sell to a bigger audience and expose more consumers to our books."
This year TeleBrands Press introduced Colorama Coloring Book to continue its publishing momentum. The adult coloring book trend has become extremely popular for its therapeutic benefits and a means to relieve stress. TeleBrands Press also plans to add to the Dump cookbook series later this year.
Founded in 1983 by AJ Khubani, TeleBrands has grown into an award-winning global empire and a leader in the "As Seen on TV" industry. Though once exclusively sold through direct response television marketing (DRTV), Khubani realized the true potential of bringing infomercial products to retail. In 1987, TeleBrands was the first DRTV company to expand into brick and mortar locations beginning with AmberVision Glasses. Khubani designed the iconic red "As Seen on TV" logo which has been a defining characteristic of the industry and has revolutionized the category in the retail sector. TeleBrands has launched more innovations than any other marketer in history, selling hundreds of millions of "As Seen on TV" brands including PedEgg, Hurricane Spin Mop, Pocket Hose and many more. TeleBrands Press was successfully introduced in 2012 with several titles including "Dump Cakes," with over 2-million sold. TeleBrands' products are sold through major retail chains worldwide in over 120 different countries.