Telltale Games Selects Knotice for Email Marketing

AKRON, Ohio, May 5, 2011 /PRNewswire/ -- Knotice, the leading provider of direct digital marketing software and services, today announces that Telltale Games, the leader in interactive episodic entertainment, has selected Knotice's Concentri® EmailPlus to improve the efficiency and targeting of its email marketing.

"From new releases to sales to game news, our customers have a variety of interests," said Steven Allison, Senior Vice President of Marketing at Telltale Games. "Having all of our customer profiles stored in one central location within Knotice's software platform helps us easily target and segment our emails, ensuring that our customers are up to date on the latest game developments – ones that interest them the most."  

The underlying universal profile management system within Concentri EmailPlus is a unique feature of the platform that helps marketers easily bring data and email content together to create more targeted email campaigns.

"Having actionable and accessible data is key to successful email marketing," said Brian Deagan, co-founder and CEO of Knotice. "With Knotice's universal profile management system, marketers are able to put customer data to work like never before to create efficient, effective email campaigns."

About Knotice

Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly-targeted marketing communications through today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information, visit http://www.knotice.com. 

About Knotice's Concentri® Software
Knotice's on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent. 

About Telltale, Inc. 

Telltale is a leading digital publisher of cinematic adventures playable on every major gaming platform. Telltale has also pioneered episodic delivery of scheduled content, developing games as series to create longer consumer engagement. Founded in 2004 by LucasArts veterans with decades of experience, Telltale has quickly become an industry leader, establishing the model for successful episodic game creation and digital publishing with over 5 million episodes sold since 2005. Telltale's reputation for quality has been established across more than 35 published releases that have cumulatively earned an average Metacritic score above 80%. Telltale's titles have won numerous awards including, "Adventure Game of the Year" from publications such as IGN, PC Gamer, GameSpy, and Adventure Gamers, and have been recognized by mainstream outlets ranging from USA Today, to The New York Times to Variety. Telltale currently develops and publishes games for PlayStation(R)3, Xbox 360(TM), Wii(TM), PC, Mac, iPad and iPhone. Learn more at www.telltalegames.com.

SOURCE Knotice