Dinan is the first chairman from a company other than a publisher or a publisher agency to lead the association's diverse membership of print, digital, mobile and social local search media. Local search media helps local businesses get found and selected by ready-to-buy consumers.
"Bill's election comes at a defining period for our industry and signals the increasing diversity of both our membership and our members' products," said Neg Norton, president of LSA. "Bill's expertise is in understanding the role analytics and research play in helping clients measure the performance of local search media. As LSA strengthens and broadens our own research and data metrics that we provide for our members, Bill's guidance will be critical to our success."
Dinan is an accomplished, media-focused executive with extensive experience working with SEM providers, mobile ad networks, local search publishers and agency partners to integrate call measurement solutions to support revenue growth. Since joining Telmetrics in 1998 and taking the leadership reins as president in 2009, Dinan has played an integral role in establishing the company's brand leadership in the local search industry and has led the company's evolution to multi-media, leads-based measurement solutions. Dinan has served for four years as a member of LSA's board of directors.
"I am honored to serve as LSA chairman and to contribute to the growth of the world's largest local search media trade association," Dinan said. "I look forward to working with the board over the coming year to reinforce our commitment to supporting partnerships that help advance local search including partnerships among media publishers, agencies and technology providers."
LSA also elected Norm Hagarty, CEO and managing partner of DAC Group, vice chairman of the board, and elected Sharon Sweeney, president of Fairway Group, as secretary-treasurer. Additional director seats include: George Hanna, YP; Peter McDonald, SuperMedia; Alfred Mockett, Dex One; Jim Continenza, The Berry Company; Bob Gregerson, hibu; Chris Cummings, Marquette Group; Marc Tellier, Yellow Pages Group; and Neg Norton, LSA.
LSA is currently hosting its annual conference, "Search Starts Here," at Planet Hollywood Resort & Casino in Las Vegas. One of the largest industry gatherings of the year, this year's conference features keynote speakers including Jean-Pierre Remy, CEO and president of Solocal Group; Jason Finger, CEO of CityGrid; and Dan Levy, director of small business at Facebook. For more information on "Search Starts Here," visit the LSA blog at www.localsearchinsider.com and follow @LocalSearchAssn and #SearchStartsHere on Twitter.
About the Local Search Association The Local Search Association (www.localsearchassociation.org) is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers. Association members include U.S. and international directory publishers, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.