Telynet's ReDI Connects Field Sales and Digital Ordering in New York's Coca-Cola System

ReDI, Telynet's omnichannel platform, combines traditional sales relationships with direct B2B ordering, as demonstrated by its implementation at a Coca-Cola bottler in New York.

NEW YORK , Nov. 10, 2026 /PRNewswire/ -- A New York store owner can keep working with a familiar sales representative while ordering from a phone at 11 p.m. on Sunday. The customer, pricing, promotions, and bottler remain the same. Rather than waiting for the next visit, the owner can replenish low stock without changing the established commercial relationship. Telynet's ReDI platform already enables this flexibility in one of America's most competitive markets.

ReDI unites field sales, delivery drivers, telesales, merchandisers, and B2B ordering in one system. Customers can order directly from the bottler on any device without a sales visit, with one customer record, one inventory, and a unified view of business activity across channels.

Customers order whenever they need, while representatives maintain routes and face-to-face relationships. This omnichannel, phygital model combines field sales proximity with B2B availability. The channels complement rather than replace one another, keeping personal service and digital convenience connected in practice.

Together, these channels support Route to Market (RTM) and Revenue Growth Management (RGM) objectives. B2B expands ordering options while preserving route-to-market control and giving customers the same intelligent, channel- and customer-specific promotions available to field representatives.

All orders feed the same promotions engine and dashboards, showing where business is growing or needs attention. Insights previously obtained in weeks are available the same day.

The integration was developed in collaboration with The Coca-Cola Company's North American digital innovation team, led by Alejandro Arauz, Senior Director of E-commerce, D2C Strategy & Innovation – RTM NAOU, whose involvement spanned design through current operations.

"Bringing together field sales representatives and digital ordering through B2B is at the heart of the omnichannel and phygital strategy many bottlers are pursuing being present in both the physical and digital worlds without one undermining the other. ReDI is what makes that strategy work day to day," says Bill Wilson, Business Development, Telynet USA.

For other U.S. Coca-Cola bottlers, New York demonstrates an operational solution delivering results and ready for replication. It is no longer a promise for the future.

Request a demo at www.telynet.com

About Telynet

Telynet develops digital solutions for consumer goods companies, connecting sales, distribution, and digital channels to strengthen Route to Market. More information: www.telynet.com

SOURCE Telynet