Tennessee Toyota Dealers Serve as Title Sponsor of 4th Annual Toyota East vs. West Tennessee All-Star Classic

JEFFERSON CITY, Tenn., Dec. 1, 2010 /PRNewswire/ -- The 25 dealerships that comprise the Tennessee Toyota Dealers will once again serve as the title sponsor of the 4th Annual Toyota East vs. West Tennessee All-Star Classic.  Scheduled for Saturday, December 11, this annual showcase of blue-chip football talent will be held at Carson-Newman College in Jefferson City.  

The game kicks off at 12:30 p.m. EST and features approximately 90 of Tennessee's top high school football seniors, divided into East and West squads.  The game is organized by the Tennessee Athletic Coaches Association (TACA), who selects the players and coaches for the all-star battle. The game will broadcast live throughout the state on select television and radio stations.

The Tennessee Toyota Dealers have served as the title sponsor of this contest since the inaugural game in 2007. As part of this year's sponsorship, Toyota's dealers will help transport, feed and accommodate the student-athletes during a busy four-day schedule. The dealers will also play a role in promoting the game and its players in their respective local communities.

"Our Tennessee Toyota Dealers and the TACA have done a masterful job of growing the state's only all-star football game," said Brian Campana, Regional Merchandising Manager at Toyota Motor Sales, U.S.A., Inc.'s Cincinnati sales offices. "Prep players aspire to make the teams' rosters in order to showcase their skills in front of family, friends and college scouts. In the past three years, more than 20 players have earned college scholarships as a direct result of playing in this all-star contest."

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.

SOURCE Toyota Motor Sales, USA, Inc.