SINGAPORE, Nov. 5, 2015 /PRNewswire/ -- Mundipharma today unveiled international tennis star Caroline Wozniacki as the new brand ambassador for BETADINE®, the trusted name in homes and hospitals for antiseptic liquids, creams, sprays and ointments. Ms. Wozniacki will be the face of a new BETADINE® integrated marketing communications campaign that will be launched in selected emerging markets within Mundipharma's network over the next 12 months.
"As a world-class athlete who never gives up and battles her way through the pain to victory on and off the court, Caroline perfectly embodies the BETADINE® vision of protecting people in the global fight against infection, while promoting healing and wound care," said Raman Singh, President, Asia Pacific, Latin America, Middle East, and Africa, Mundipharma. "This partnership is a continuation of Mundipharma's commitment towards building greater awareness around the importance of protecting our health and preventing infection in our daily lives."
BETADINE® products have been used and are trusted as an antiseptic for more than 50 years and consistently demonstrate strong efficacy against high strain viruses. Over the last 5 decades, BETADINE® formulations featuring povidone iodine1,2,3, a broad spectrum antimicrobial, have shown to be rapidly effective across various tough virus strains including those causing pandemic outbreaks2,3,4,5,.
"Tennis is one of the most physically demanding professional sports with a long season on tour, which makes it critical for professional tennis players to have an effective daily regime against infection and injuries," said Ms Wozniacki. "BETADINE® has been a trusted partner in my personal journey, and I can't wait to share how the products can help prevent and protect against infection."
In commemoration of their new partnership, Mundipharma invited Ms Wozniacki to help unveil a new tennis-related GUINNESS WORLD RECORDS™ title of the world's largest tennis ball mosaic. 16,000 tennis balls in different colours were carefully connected to form a giant image of children at play, with each tennis ball representing the life of a child under the age of five that can be saved each day. This is the goal that UNICEF, the United Nations Children's Fund, has been working tirelessly to achieve.
Mr Singh also commented: "This new world record is a symbol of Mundipharma's commitment to improving access to healthcare in our global communities and our support for UNICEF and its commendable vision of promoting the rights and well-being of every child."
- Ripa S et al. Clinical Applications of Povidone-Iodine as a topical antimicrobial. In Handbook of topical antimicrobials Industrial Applications. Marcel Dekker, Inc., 2002
- Shiraishi T. Nakagawa Y. Evaluation of the bactericidal activity of povidone-iodine and commercially available gargle preparations. Dermatology, 2002;204 Suppl 1:37-41
- Ito H, et al. Dermatology 2006;212(suppl 1):115-118
- Ito H, et al. Japan Chemotherapy Association Review. 2005;5320-22
- Sriwilaijaroen W, et al. Virology Journal 2009;6:124 5. Guideline for Hand Hygiene in Health-Care Settings. October 25, 2002 / 51(RR16);1-44
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The Mundipharma network of independent associated companies consists of privately owned companies and joint ventures covering the world's pharmaceutical markets. These companies are committed to bringing to patients the benefits of pioneering treatment options in the core therapy areas of oncology, pain, respiratory and rheumatoid arthritis.
The BETADINE® (Povidone Iodine) range of products is trusted in hospitals around the world for over 50 years to prevent and treat infections. It is an important first line of defence against topical infection. A trusted brand among consumers at home to treat small wounds and grazes, sore throats, feminine infections and to stop minor problems from escalating into big issues. Povidone-iodine, the key active ingredient of BETADINE®, kills a broad range of bacteria, viruses and fungi including antibiotic resistant strains2 that cause infections, making BETADINE® a powerful antiseptic. BETADINE® has four main categories of products in Wound Care, Feminine Care, Throat / Oral Care and Infectious Disease to meet the varying needs of our customers.
®: BETADINE® is a registered trademark of Mundipharma