Starring FIFA World Cup™ winner Thierry Henry, the film debuts alongside a gold Tequila Don Julio 1942 bottle design that fans can take home — one made to be raised in triumphant celebration of the world's game.
Tequila Don Julio, an Official FIFA World Cup™ 2026 Supporter, unveils a gold limited-edition 1942 bottle design: a tribute to the world's game and the unforgettable moments that bring us together. A trophy, reimagined, one that everyone can bring home.
Tequila Don Julio 1942 FIFA World Cup 2026™ Limited-Edition bottle design will be available starting today in the United States and Canada for a suggested retail price of $225 wherever fine spirits are sold as well as on ReserveBar.com, Caskers.com and TheBar.com.
NEW YORK, April 2, 2026 /PRNewswire/ -- For years, Tequila Don Julio 1942 has accompanied defining milestones. Present in championship locker rooms and personal triumphs alike, it has come to represent a refined standard of celebration. As the world's most storied sporting stage approaches with the FIFA World Cup 2026™, a commemorative edition emerged as a natural extension of that legacy.
Tequila Don Julio 1942 Introduces Made to Be Raised with Limited-Edition Bottle Design Celebrating the FIFA World Cup 2026™.
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The limited-edition finish of the bottle draws visual inspiration from the silhouette and color of the FIFA World Cup™ Official Trophy, featuring luminous gold and crowned with a striking malachite closure.
Tequila Don Julio, an Official FIFA World Cup™ 2026 Supporter, unveils a limited-edition 1942 bottle: a tribute to the world’s game and the unforgettable moments that bring us together. A trophy, reimagined, one that everyone can bring home.
Within the bottle lies the same iconic, 100% Blue Weber agave Añejo tequila known and loved around the globe. Aged for at least two years in American white oak barrels, it delivers notes of warm oak, vanilla, and roasted agave, culminating in the exceptionally smooth finish.
The story follows FIFA World Cup™ champion and legendary footballer Thierry Henry as he enters a post-World Cup™ celebration, already alive with energy.
Bottle in hand, he moves through the crowd, pauses to kiss it in homage to his iconic 1998 FIFA World Cup™ victory with France, and then raises it triumphantly, a moment that sends the celebration soaring.
The film also features fellow champions Tobin Heath (USA, 2015 & 2019) and Christen Press (USA, 2015 & 2019), athletes who know firsthand the exhilaration of lifting that sought-after trophy.
The brand is debuting Made to Be Raised across the U.S., anchored by a cinematic :30 spot. Directed by award-winning film maker Leigh Powis.
Made to Be Raised will be supported by standout out-of-home placements in key tournament host cities, strategic digital buys, custom integrations with media partners like GQ, and a presence across live television and streaming broadcasts throughout the tournament.
The limited-edition finish of the bottle draws visual inspiration from the silhouette and color of the FIFA World Cup™ Official Trophy, featuring luminous gold and crowned with a striking malachite closure. The design bears official FIFA World Cup 2026™ marks and transforms 1942 into a collectible celebration piece, a trophy reimagined, one that fans everywhere can take home and raise in their own unforgettable moments.
Within the bottle lies the same iconic, 100% Blue Weber agave Añejo tequila known and loved around the globe. Aged for at least two years in American white oak barrels, it delivers notes of warm oak, vanilla, and roasted agave, culminating in the exceptionally smooth finish.
The introduction of the Tequila Don Julio 1942 FIFA World Cup 2026™ Limited-Edition bottle design marks a rare cultural moment for the brand and only the second time 1942 has been reimagined through a limited-edition design release, following the successful Peggy Gou collaboration last year.
In conjunction with this remarkable moment and limited-edition bottle, the brand is debuting Made to Be Raised across the U.S., anchored by a cinematic :30 spot. Directed by award-winning film maker Leigh Powis, the film captures the essence of a gesture that is much more than motion — it is instinctive and universal. The story follows FIFA World Cup™ winner, Thierry Henry, as he enters a post-World Cup™ celebration, already alive with energy. Bottle in hand, he moves through the crowd, pauses to kiss it in homage to his iconic 1998 FIFA World Cup™ victory with France, and then raises it triumphantly, a moment that sends the celebration soaring. The film also features fellow champions Tobin Heath (USA, 2015 & 2019) and Christen Press (USA, 2015 & 2019), athletes who know firsthand the exhilaration of lifting that sought-after trophy. With this limited-edition bottle design, fans can also take the celebration home, raising it up to join in the energy and spirit of the tournament wherever they are.
"Thierry Henry was hero of mine growing up, he was just as magic as I had hoped all those years, and not only him but my agency team on this were some of the most passionate people I have worked with, the kind of team you give everything you got for, so it was one of those, the Tequila Don Julio team equally so, from my first call with them to our final go time call, they were so supportive and wanted to push!", says Director Leigh Powis. "So all in all it was a passion filled pursuit of something special. I tried as hard as I could! Lots of love to all."
Made to Be Raised will be supported by standout out-of-home placements in key tournament host cities, strategic digital buys, custom integrations with media partners like GQ, and a presence across live television and streaming broadcasts throughout the tournament. Notably, the cinematic spot will air during the FIFA World Cup 2026™ final tournament, placing the brand at the center of one of the most anticipated moments in global sport. Fans can also look forward to social storytelling and immersive experiential activations in select markets.
"Around the world, Tequila Don Julio 1942 is synonymous with elevated celebration. Crafted in the highlands of Jalisco, Mexico, this exceptional iconic luxury añejo tequila has long been raised by winners, champions, and those celebrating life's defining moments," said Julian Garcia, Vice President of Tequila Don Julio at Diageo North America. "In creating Made to Be Raised and this beautiful, limited-edition bottle design, we set out to give fans a trophy of their own – one worthy of being raised in celebration of the iconic, once-in-a-lifetime moments that define the FIFA World Cup™. We hope this work inspires monumental moments of celebration, always enjoyed responsibly."
Made to Be Raised marks the beginning of the brand's celebrations unfolding throughout the tournament that will culminate in New York and New Jersey for what promises to be a finals experience unlike any other.
Follow @donjuliotequila on Instagram to discover events in your area and secure a limited-edition bottle to raise with pride as you cheer for your country throughout the tournament before they are gone.
ABOUT TEQUILA DON JULIO Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.
ABOUT DIAGEO NORTH AMERICA Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world.
For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.
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