LAKE BLUFF, Ill., Aug. 27, 2013 /PRNewswire/ -- Terlato Wines, the leading marketer of luxury wines in the U.S., announced today the launch of its new Artisan Spirits portfolio, commencing with two long-term partnership agreements: Langley's No. 8 gin and Tigre Blanc vodka.
Terlato is expanding its luxury portfolio with craft spirits as consumer interest in the category is growing at a fast pace. "The spirits business is evolving," said Terlato Wines CEO William A. Terlato. "It's starting to look a lot like the wine business, with mixologists, craft bartenders and consumers embracing a new category of small-production, hand-crafted, super-premium brands. Our Luxury Wine Report indicates that today's consumers are actively looking for new brands and categories to discover and share, and their preference for luxury wines and craft spirits is growing well above the category."
Terlato Wines' Artisan Spirits portfolio will include a selection of hand-crafted premium spirits from around the world. The portfolio will have a dedicated sales and marketing team in addition to Terlato's current Premier and Estate marketing and sales team. The portfolio will include gin, vodka, Scotch, Cognac, Tequila and rum, among others.
Terlato Signs Langley's No. 8 Gin
To launch its new Artisan Spirits division, Terlato Wines has entered into partnership with Langley's No. 8 gin, a super-premium London gin crafted from a proprietary recipe.
"Terlato is an ideal partner for our brand," said Mark Dawkins, co-founder of Langley's No. 8. "We hit it off right away, when we saw their brand-building expertise and passion for their brands. We're excited to have Terlato launch Langley's No. 8 in the States."
The Langley Distillery in Birmingham, England has been producing award-winning gins since 1920. For Langley's No. 8, Dawkins and partner Mark Crump use 100 percent English grain spirit and a blend of eight secret botanicals, picked at their freshest to produce a gin with smooth, rounded flavors. Langley's No. 8 is distilled in a small, English-made, 53-year-old copper pot still named Constance, and nicknamed "Connie," in honor of the Master Distiller's late mother. The brand name was inspired by the eighth of 12 gin blends tasted by its crafters – and the one that was preferred for its balanced and complex finish.
"After a blind tasting of Langley's and 20 other gins, we knew this was the one," said Terlato. "The makers are serious about their craft and the product reflects that. They've created a super-premium London dry gin that is the essence of the ultimate gin and tonic and a game changer for other cocktails as well."
Langley's No. 8 will be available in early 2014.
Tigre Blanc Vodka Joins Terlato Artisan Spirits Portfolio
Terlato Wines also has entered into a partnership agreement with French boutique vodka brand Tigre Blanc, a super-premium vodka produced in the Cognac region of France from 100 percent French wheat, using fresh locally sourced spring water. Produced by hand, in the same small alembic stills used to produce Cognac, Tigre Blanc reflects the terroir of Cognac, with a round, smooth, well-balanced flavor.
According to Tigre Blanc President Renaud Dutreil, "Tigre Blanc has been well-received in key luxury goods markets around the world. The Terlatos are known as the clear leaders in luxury wine and are the perfect partner for our artisan vodka."
"After meeting Renaud and his team, I knew Tigre Blanc was the right fit for our portfolio," said Terlato. "Not only is the vodka exceptional, but their knowledge of the luxury spirits market is unmatched. As former head of LVMH North America, Renaud is very knowledgeable about the luxury market. Tigre Blanc will have enormous appeal to a specific audience of luxury consumers that search for the highest quality in every category."
Tigre Blanc was originally created by the Belleville family. Francois Belleville's interest in Indian art and culture led to Tigre Blanc and a partnership with the "Save the Tiger Fund" project in India. A portion of profits from the sale of each bottle of Tigre Blanc helps fund conservation efforts to save wild tigers.
Tigre Blanc has recently been introduced in Paris, London, Dubai and New Delhi and under Terlato leadership, will be available in New York, Chicago and Miami in early 2014.
Terlato Wines has a global portfolio of more than 65 brands from world class wine and spirits producers in more than a dozen countries and currently has a 20 percent market share of wines $20 and up. According to Nielsen AdViews, Terlato Wines accounts for 43 percent of all advertising dollars in the wine category, making it the number-one wine advertiser. Terlato Wines garners more 90+ ratings than any wine company in the world and is a division of the Terlato Wine Group, the parent company comprising several businesses specializing in the marketing and production of exceptional wines. Owned and operated by the Terlato family for four generations, the Group also includes the family's winery investments and partnerships in some of the world's most esteemed wine regions including: Napa Valley; Sonoma County; Sta. Rita Hills in Santa Barbara County; Victoria, Australia; the Rhone Valley in France and; Montalcino, Italy.
The Terlato Wines portfolio of brands includes:Napa Valley: Chimney Rock, EPISODE, Galaxy, Jack Nicklaus Wines, Luke Donald Collection, Markham Vineyards, Quickfire, Rutherford Hill, Tangley Oaks, Terlato Family Vineyards; Sonoma County: Alderbrook, Giarrusso, Hanna, Rochioli, The Federalist, Terlato Family Vineyards; Santa Barbara County: Flor de Campo, Sanford; California Appellation: Glass Mountain, Greystone Cellars, Mike Ditka Wines, Seven Daughters; Oregon: Sokol Blosser; Washington State: Grace Lane; Argentina: Cuarto Dominio,Tamari; Australia: Domaine Terlato & Chapoutier, the Lucky Country, Twelftree Wines,Two Hands; Austria: Kracher; Canada: Peller Estates; Chile: Lapostolle; France: Belleruche by M. Chapoutier, Champagne Bollinger, Chateau de Sancerre, Chateau Timberlay, Domaine Chanson, Langlois-Chateau, M. Chapoutier, MARIUS, Mischief & Mayhem; Greece: Boutari; Italy: Berlucchi, Ca'Marcanda (GAJA Toscana), Colavita, Cusumano, Fizz 56, GAJA, Goretti, Il Poggione, Mazzoni (Toscana), Nino Franco, Santa Margherita, Torresella,; Japan: Shimizu-no-mai. Sake; Mediterranean: Elios; New Zealand: Loveblock, Turning Heads, Wairau River; Oregon: Sokol Blosser; South Africa: Anthonij Rupert, Ernie Els, Guardian Peak, Protea, Rust en Vrede; Spain: Marco Abella. Artisan Spirits: Distillatori Nonino (Grappa), Langley's No. 8 gin; Tigre Blanc vodka, Tiramisu Liqueur.
SOURCE Terlato Wines International