TerminalX Expands Partnership with Syte After Driving Double-Digit Growth in Direct Sales Through AI-Powered Product Discovery

With consumers demanding more intuitive and personalized shopping experiences, TerminalX is doubling down on AI-powered discovery to stay ahead in the competitive apparel eCommerce market.

NEW YORK, March 12, 2025 /PRNewswire/ -- TerminalX, Israel's premiere fast-fashion online retailer, has expanded its partnership with Syte, the only AI-powered product recommendation and discovery platform built from the ground up for apparel eCommerce. Through the adoption of Syte's full suite of discovery and recommendation solutions, TerminalX has enhanced the shopping experience, boosting conversion rates, increasing average order value, and elevating customer satisfaction.

Through this expanded partnership, TerminalX now leverages Syte's comprehensive Product Discovery Suite, including Visual and Camera Search, along with Syte's AI-powered recommendations such as Similar Items, Shop the Look, and Out-of-Stock Alternatives, generating double-digit growth in direct sales. In addition, TerminalX relies onSyte's merchandising solutions, including AI Tagging, Dynamic Carousels, and Email Supercharge, ensuring seamless, hyper-relevant product discovery at every touchpoint—from product pages to marketing campaigns.

"We're excited to deepen our partnership with TerminalX to drive revenue by powering seamless, intuitive shopping experiences that reflect the brand's trend-driven, fast-paced nature," said Ziv Ben-Barouch, CEO of Syte. "TerminalX recognizes that eCommerce profitability hinges on offering customers the right products at the right time—not just on-site, but throughout the entire digital ecosystem. With Syte's advanced product discovery and recommendation tools, TerminalX has transformed shopping inspiration into action, helping visitors find and purchase products they love faster than ever."

TerminalX attributes its ability to stay ahead of the curve to Syte's rapid innovation and strategic partnership approach, which has accelerated since Pereg Ventures acquired a majority stake in Syte and appointed Ziv Ben-Barouch as CEO.

"With new leadership, we've seen Syte evolve from a product recommendation provider into an indispensable partner for TerminalX," said Michael Cohen, Vice President of Product Management at TerminalX. "The pace of innovation, the hands-on collaboration, and the flexibility of Syte's solutions have driven significant improvements from higher conversion rates to increased AOV and greater customer engagement, Syte's tailored technology empowers us to deliver a more personalized, frictionless shopping experience—keeping us ahead in a competitive market."

With Syte's cutting-edge solutions, TerminalX has successfully transformed product discovery into a strategic competitive advantage, offering a faster, smarter, and more personalized shopping experience that keeps shoppers engaged and coming back for more.

About Syte
Syte is the only AI-powered product discovery platform built from the ground up for apparel eCommerce. Trusted by global brands including Perry Ellis, Tally Weijl, Hibbett Sports, and Sainsbury's, Syte helps retailers connect customers with products they love through highly relevant product recommendations, intelligent search, and seamless discovery experiences. Powered by proprietary AI trained on billions of interactions, Syte knows apparel down to the finest detail—from fit and style to color, occasion, and more—driving higher conversions, increasing basket size, and redefining the online shopping journey.

About TerminalX
TerminalX is Israel's leading online fast-fashion destination, offering trend-driven apparel, footwear, and accessories for men, women, and children. With a commitment to speed and innovation, TerminalX delivers cutting-edge fashion collections through a seamless digital platform designed for today's modern consumer.

SOURCE Syte