Terry Boch Joins InformedDNA Leadership Team as Chief Growth Officer

ST. PETERSBURG, Fla., March 17, 2015 /PRNewswire/ -- InformedDNA, a leading provider of genetic benefit and genetic counseling services, announced today that Terry Boch has joined the organization as chief growth officer, a new position for the St. Petersburg, Fla-based company. Boch brings with her deep sales, marketing and operations expertise to continue to drive InformedDNA's market expansion.

InformedDNA has established a national footprint of significant customers and, in the last year, it has more than doubled its number of employees in response to intense market growth. InformedDNA created the executive-level position to manage its rapid growth, propel the company's future market position and to execute on increasing opportunities. 

"The personalization of healthcare is well underway and genomics and genetics are driving this development. InformedDNA is front and center with the genetics expertise health plans, providers and hospital systems need to meet the needs of their members and patients," said InformedDNA's CEO, David Nixon. "The market is responding favorably to our genetic benefit offerings. As a result, the time is right for us to expand our team to respond to the needs of our customers and prospects who are eager for help to solve the insidious problem of inappropriate genetic testing."

"I'm delighted to join an innovative company like InformedDNA," said Boch. "Genomic research is changing rapidly resulting in a dramatic effect on both cost and quality of healthcare. InformedDNA has a strong track record of providing highly valuable genetics expertise to help health plans, providers and their patients navigate the complexities of genetics findings and advancing technologies. What's more, with the largest network of independent genetics experts, InformedDNA is perfectly positioned to help our clients appropriately and cost effectively use genetics advancements to improve patient outcomes. I'm excited to join this remarkable team and the market leader in genetic benefit management services."

Boch comes to InformedDNA with 25 years of healthcare industry experience in driving market development and growth strategies, product innovation and deployment, customer relationship management and operational improvements with emerging healthcare technology companies, health plans, health systems, and consulting organizations. The breadth of her experience has enabled her to meet the complex business needs of healthcare and healthcare technology organizations such as Wellcentive, Covisint, Allscripts, Carolinas Healthcare and United Healthcare. At InformedDNA, she will be responsible for strategic market development and ongoing customer success and growth through executive leadership of the sales, marketing and business development functions of the company.

"InformedDNA has a tremendous growth trajectory, and with Terry we've added more energy and focus to our long term goals," said Nixon.

About InformedDNA:  InformedDNA brings the promise of personalized healthcare to life with genetics expertise that helps individuals and healthcare providers accurately interpret family health history and genetics. InformedDNA is the authority on the appropriate use of genetic testing – leveraging the expertise of the largest network of independent board-certified genetics specialists to help ensure health plans, hospitals, employers, clinicians and patients all have access to the highest quality genetic services. InformedDNA's key offerings include clinical genetic counseling, genetic testing utilization management and personalized hereditary risk assessment and prevention. For more information, visit InformedDNA.com.

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Media Contact:
Suzanne Dudzik Janczak
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760-358-0034

SOURCE InformedDNA