Teton Waters Ranch Names David Rachlin as Chief Marketing Officer
Seasoned Marketing Executive Brings Expertise to Mission-Driven, 100% Grass-Fed Beef Brand
DENVER, April 6, 2017 /PRNewswire/ -- Teton Waters Ranch (TWR), a Denver-based producer of 100 percent grass-fed and grass-finished beef products made from humanely raised cattle that are never fed grain and never confined to feedlots, today announced that David Rachlin has joined the company as Chief Marketing Officer (CMO). David's appointment is effective immediately.
"David is known for his creative problem solving, ability to lead teams to breakthrough growth and success in scaling-up Natural Foods brands," said Walt Freese, Teton Waters Ranch Chief Executive Officer. "I am elated to have David on board to share his strategic marketing expertise and support the team as we work to build the Teton Waters Ranch brand and educate our consumers on the benefits of 100% grass-fed and grass-finished beef."
David joins Teton Waters Ranch from a long career at well-respected food companies including Unilever's Ben & Jerry's ice cream and Boursin Cheese international businesses. Domestically, he developed the values-led brands and businesses of Pete and Gerry's Organic and Nellie's Free Range eggs, and SodaStream's environmentally responsible home carbonation system. With over 35 years in the industry, David has led teams to transform brands from early-stage, turnarounds and multimillion dollar global corporations.
"I'm thrilled to be joining Walt and the team at Teton Waters Ranch," said David Rachlin, incoming Chief Marketing Officer for Teton Waters Ranch. "As the leading brand in warehouse clubs and conventional grocery stores of humanely-raised, 100% grass-fed and grass-finished beef packaged meats with 'clean' ingredients, Teton Waters Ranch is uniquely positioned to drive growth in the category and educate consumers on the benefits of 100% grass-fed, including the superior taste, better ratio of good fats to bad fats and the environmentally restorative benefits of regenerative, planned grazing. I've always been passionate about socially responsible companies with a mission bigger than the brand itself. Teton Waters Ranch's high standard for grass-fed and humane farm animal care is a story I'm excited to tell."
About Teton Waters Ranch
Teton Waters Ranch produces 100 percent grass-fed and grass-finished beef products made from humanely raised cattle that are never fed grain and never confined to feedlots. Idaho-born and Denver-based Teton Waters is more than just one lone ranch. It's a way of life as old as the land, used by generations of humane ranchers raising grass-fed beef around the world. It's good for us, better for animals, and good for the land. For more information on Teton Waters Ranch visit www.tetonwatersranch.com.
SOURCE Teton Waters Ranch
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