Tetra Pak Sponsors Urban Adventure in the Big Apple

As the Official Water Sponsor of T-Mobile City Chase presented by BlackBerry New York City event, Tetra Pak Proves that Cartons Are the Way to Go When On-The-Go

Sep 22, 2010, 08:30 ET from Tetra Pak

NEW YORK, Sept. 22 /PRNewswire/ -- Thrill-seekers participating in the City Chase Urban Adventure series in New York City this weekend will remain hydrated and replenished with water provided in Tetra Pak cartons. A leader in sustainable food and beverage packaging solutions, Tetra Pak's partnership with City Chase is the latest example of the inventive strategies the company employs to demonstrate the benefits of its carton packaging which is made mainly from a renewable resource to consumers, and how sustainable products can easily be incorporated into a busy, active lifestyle.

"It's crucial for Chasers to remain hydrated throughout the day's gruelling challenges, so it is especially exciting for us to offer water in convenient, easy-to-carry Tetra Pak cartons," says Jason Erkes, City Chase USA President.  "We are thrilled to have Tetra Pak as our official water sponsor in New York this year."

Tetra Pak will provide water cartons – mainly made from paper, a renewable resource – to New York City Chase competitors at select challenges throughout the city. The compact, lightweight cartons are a convenient option for contestants to carry with them as they race to complete 10 ChasePoint challenges before dashing across the finish line.

"We applaud City Chase as a truly unique celebration of New York City and its thrill-seeking, fun-loving residents," says Carla Fantoni, vice president of communication for Tetra Pak U.S. and Canada. "We are pleased to be a part of this exciting event, showcasing the benefits of carton packaging and how it complements the most on-the-go, adventurous activities."

In addition to its water sponsorship, Tetra Pak will also be featured among one of the mental, physical and adventurous obstacle course/scavenger hunt-like challenges that will push Chasers out of their comfort zones while rediscovering the beauty of their city.  The New York City Chase event will take place Saturday, September 25, and will begin at Franklin D Roosevelt School, 730 East 12th St and Finish at D36 29 West 36th.


Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world.  With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapakusa.com.


Toronto-based City Chase, Inc. (CCI) is the operating company of City Chase, a global consumer event series, offering unique experiential one-day events in various major markets throughout the world. 2010 is again a year of expansion and growth as City Chase extends to 15 countries across the globe with regional events and a National Championship in both the U.S. and in Canada. In addition to U.S. events in Philadelphia, Austin, Denver, Dallas, San Diego, New York, Seattle and Chicago, City Chase events take place in Australia, Canada, England, Hong Kong, Singapore, France, Portugal, Italy, Germany, Ireland, and Spainwww.citychaseusa.com

The New York City Chase is sponsored locally by the T-Mobile, BlackBerry, Mitsubishi, Merrell, New York Sports Clubs, Clif Bar and will be in support of Lungevity (www.lungevity.org)


Tetra Pak

PR Agency Contact

Giovanna Lemos

Liz Sablich

Communications Manager





SOURCE Tetra Pak