Teva Launches DIY Events at Select Retailers Nationwide

Consumers will have an opportunity to customize their Teva sandals

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Apr 28, 2015, 12:41 ET

GOLETA, Calif., April 28, 2015 /PRNewswire/ -- Teva®, a division of Deckers Brands, NYSE: DECK, is kicking off a series of DIY events at select retailers across the country, marrying the popularity of do-it-yourself crafting with the season's hottest footwear styles. Just in time for summer, five retail partners will host one-day gatherings for Teva fans to customize their favorite Teva sandals for the ultimate expression of freedom. Participation is free with sandal purchase, as are all the crafting tools and materials, and a local design-and-style influencer will be on hand to offer guidance and inspiration. For additional event information, go to www.teva.com/diy for details.

Teva is kicking off a series of DIY events at select retailers across the country, marrying the popularity of do-it-yourself crafting with the season's hottest footwear styles.

Teva DIY Event Schedule

May 9	11am – 4pm	Seattle	Market Street Shoes – 2232 NW Market Street
May 16	11am – 4pm	Seattle	Nordstrom – 100 Bellevue Square
May 23	11am – 4pm	San Francisco	Shoe Biz – 3810 24^th Street
May 30	1pm – 6pm	Los Angeles	Sportie LA – 7753 Melrose Avenue
June 11	12pm – 9pm	New York City	Lord & Taylor – 424 5^th Avenue

"The Teva brand is all about accessibility, versatility and most importantly, personalization. We want our fans to see our sandals as a canvas for them to express their own original style, and that's why we created these experiences to encourage customization and creativity," explains the brand's Director of Marketing Erika Brakken. "We pull a lot of inspiration from how our consumers choose to rock their Teva sandals. We love it!"

Customers will have the chance to purchase the latest spring 2015 styles at the DIY events including the Original collection and the new Flatform. Both Market Street Shoes and Shoe Biz will be donating a percentage of the proceeds from the DIY sandals to non-profit organizations in their local communities.

For a chance to be featured on the Teva brand's social media channels, participants are encouraged to share a photo of their Teva-inspired style by tagging #TevaDIY and @Teva.

About Teva®
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Media Contact
Bethany Mousseau
Momentum Media PR
[email protected]
781.801.9663

Photo - http://photos.prnewswire.com/prnh/20150427/211925

SOURCE Teva